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Google Ads Tutorial 2020: Google Ads Daily Budget Overspend: How To Get High Ad Rank

Hi Uzair. Thanks for all the great videos. Could you please do one on monthly and daily over delivery?

 I would just run a display campaign with a 10-pound budget and you use your manual CPC settings. Well, it's for everybody. It's not my setting. You have this option to set your bids manually, or you can use the automated bidding. So the ad ran for one day and Google now displays sub cost 27.10 built, and the cost is 20 pounds. Okay. I have a message in the right-hand corner, one campaign, Reached monthly charging limit. If you could please explain what happened and why that would be really helpful as there's no content about this on the web. So you ran the ad for one day. Are you saying that they have served £27 worth of ads? And if you haven't built 20 again, this is a little bit confusing and I'm not sure what your question is and depends on how your billing is.

So if you reach your monthly billing, then you probably will get a message on there, but I'm not sure what you are saying. Are you saying that you wanted to spend 20 pounds and Google has gone ahead and spent 27? If that is the case, then you will get some days where the budgets have been spent a bit more, but overall over the month, you will find that it will be what it is. If you are bidding, or if you are budgeting 20, then you're spending about 300 pounds per month. So you should have around 300, 600 charged to your account? And if Google goes ahead and spends eight, 900, then you will not be charged for that. Thanks in advance and keep up the great work. Thank you. And thanks for being here. And P.S. I Got three 40, 3043 impressions, 81 clicks, and an average CPC of 34.

Okay. So what about conversions? Are you, did you get any, because you put in all these other metrics, but what about is that working or not working? And is that what you were hoping to get? Because if your campaign is just about impressions and traffic to your website, then that's fine because you got some impressions. You've got some branding and you got 81 people visiting, to your website. But if you're, if you have got a direct call to action on your webpage or landing page, and you're asking somebody to sign up or buy something, then you must set up your conversion tracking and see how many conversions you are getting.

Hello. What if my quality score is high? And I do not get the highest rank. I do not have a maximum bit set up. Do I have to increase my daily budget to get the highest rank?

I mean, if another college company also has a high-quality score, then it can only depend on the daily budget, I guess. So, first of all, you talk about the highest ad rank. The only way you can look at it is to keep on searching your ads on Google, which I would not recommend. What you want to do is to go into your ad and preview of your Google ads account and see if your ads are running or not. Because Google has taken out the average acquisition, and nobody can see that what you can also do is look at the search term impression share, and the search and the ad rank lost by budget, right? And that will give you how competitive your campaigns are. And also you can look in the auction insights report and you will see yourself against your competitors. So you don't have a maximum bid set up. You need to bet a certain amount.

So I'm not sure what you mean by that. Do I have to increase my daily budget to get the highest ad rank budget does not come into play as such, but you need to have a decent budget to let your ads run all day long and you start to get clicks. And the more clicks you get, Google will have more data about your expected CTR or the CTR in your account. And you already have said that you got a good quality score, or what if my quality score is high? So budget doesn't come into play as such, but if your competitor has a high college score which you don't know how was their quality score then you will need to bid, it's about the bid.

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