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Google Analytics Tutorial: How To Set up Goals In Google Analytics

When you go into an analytics account at the bottom left-hand corner, you go to admin and then go to goals on the right-hand side, you're only allowed up to 20 goals per account, so use them wisely. If you run out of them, then you can overwrite any old ones or goals, which are not relevant anymore. But 20 should be more than enough for an average business, we are not talking about enterprise level. Click on a new goal, then you put in the name of your goal. So it could be a lead. It could be somebody visiting your website for two or more minutes or anything like that, right? So you put the name, then over here, you got these goals, sets, goal set one, goal set two, and the goal ID. It really doesn't matter. Which goal set or goal ID you use, but if you want to keep all the soft goals on one side and the hard goals in another one, then you can do that. But I personally don't bother that much. So let's say we have time on site.

That's a really good one, two-plus minutes per session. So you enter the name. Now, there are four types of goals here. One is the destination, duration, pages, or screens per session and an event. The destination is once a month, fills up a form, or signs up onto something, and they've taken to a thank you page. So that's the destination. Duration is the time like five minutes from also, we are setting up a goal for the duration. A number of pages per session. If somebody visited three or more pages per session, you want to know what kind of audiences these are. And then you have the event, if somebody clicked a video player, a YouTube video on your website, or click the social media, like button share button, subscribe button, and so on.

So any clicks or you may also download a PDF so you can see how many people are coming to your website and clicking on a downloadable PDF. So let's say you have a brochure, a digital, a PDF brochure on your site, you can track those. You can say, okay, every time I get a hundred people to my website, five of them, click on this PDF and download that PDF so that means it's 5% conversion rate, so you can track it and then see, okay, every time five people download my brochure, I get one inquiry and so on. And that's how you work it out. Then you go to the next button.

Alright, so we got pages, oh sorry, it's the duration which we need because I would just put in time on site, right? So duration. And then I continue. Then you can put in greater than, we don't want hours. You can either do two minutes or you can put in 120 seconds. It's up to you. It's not a problem. Now you can also assign a value to it. So if somebody let's say this is, although it says over here, a currency value actually for these micro-goals it's not because if somebody stayed on your site for two minutes, it doesn't mean that you will learn something from that, but potentially you will see that if you put a little, a point scoring system. So let's say if somebody stayed on your side for two minutes, you give them one point. If someone stayed on your website for four minutes, you give them two points.

Someone stayed for six or more minutes, give them four points or something like that. And then in the conversion value, when you import them in Google, you can work it out. Okay. Which is my most engaged value because I can come to your website. I can click on a video. I can stay on your site for three minutes. I can visit multiple pages and also subscribe to a form or something. So all of these points will make me a very valuable visitor to your site.

And if that kind of audience is being driven to your site, then you want to bid very aggressively and you don't want to lose out on those audiences. Right? Well, I'm just going to put in one, as this is a test account. I can't verify it because it's going to give me zero results. When you click on the verify button, you will find that you are getting a percentage of conversion rate and you will see that that is working then, and then you save it now, what, and I've got this over here now. So what you also need to do, and I'll cover this in another video, you must link Google ads and analytics together, and then import these goals in there.

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