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Learn Google Ads: Google Call Ads Tracking

In today's session, I'm going to go through the most requested questions and the biggest problems, which I think a lot of Google Ads users and advertisers experience, which is setting up the Google call ads tracking. There seems to be a fair bit of confusion for a lot of people, so I thought I'll cover this topic for you.

So all you need to do for tracking up your call tracking is, you go to tools and settings, then you go to your conversions and from there you have a choice of four types of conversions over here: website, app, phone calls, and import.  Import is where you can import data from Google Analytics or other third-party apps or programs. All we need to worry about is this one for today, is the ‘phone calls’, click on that. You will get three different options. 

First is the calls from using ‘call extensions’ or ‘call-only ads’. The other one is called a phone number on your website and clicks on your number on your mobile website. Now the third one is only applicable if you have got a separate website for your mobile. So instead of www, you might have M dot your website.com or something like that. But usually this, the third option is hardly ever used these days; it's the first two which you need to worry about. 

I want to start with the first one; calls from ads using call extensions, or call on the ads - click continue. The category is prefilled over here for a phone call lead, which it is, you don't need to change it as such here. So I'll keep it as a ‘phone call’. Now, what I tend to do is to have a naming convention for my conversions. So I can say calls from ads, and then I'll put my phone number in there, so I know that this is my conversion, which I have set up, right. Then you need to put in a value for each conversion, if you haven't worked it out, then you should, because you need to know how much a call is worth to your business.

I'm just going to put in a hundred for the time being. So the way you work this out is, let's say you get 10 phone calls and you convert at a 30% ratio from calls into customers and each customer is worth, let's say a hundred pounds, so I want three customers at a hundred pounds each. So that's 300, then I divide that by 10, which is the number of leads. So in that case, I would be putting in here 30. So put a number in here then you can attribute how much your campaign is generating for your business or for your clients, right?

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