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Learn Google Ads: How To Avoid Invalid Clicks: Mobile Versus Desktop Traffic

How do I avoid invalid clicks in-display campaign?’ Great question. This is where a lot of fraudulent clicks happen because of AdSense. What I do is I look at the quality of the traffic. If the bounce rate is very high and they bounce off the page after five seconds or something like that, I know that it's junk traffic. So what I do is I set up goals in Google analytics, import them in Google Ads and then track it and see what happens. So the things which I will track is time on site, for sure, if they are staying on the website for a longer period of time, if they have converted, if they have clicked on a video, a number of pages visited.

So there's a number, there are a number of micro conversions. Should I say, we set up and we track and that tells us and shows us the quality of the traffic and you can quite easily minimize it. As soon as you see that these clicks are just getting the ads, are just getting the clicks and you're not getting much out of it, then you know that these are fraudulent clicks as well.  And also I would recommend shutting out the mobile apps. You get a lot of traffic from there, a lot of kids are playing on these mobile apps and by accident, they click on it. So your budget gets wasted as well. I would recommend that you cut it out, the best way to do that is through the Google ads editor. You can stop it in the interface, so you can minimize it. You can never make it zero, but you can cut out as much as you can. 

If you are running a B2B campaign for a design agency, specializing in corporate, should you omit mobile traffic and concentrate only on the desktop and run them only during business hours? For sure. Yeah, absolutely. If you find or feel that your audience is just on the desktop, when they're at work, then you can omit them from the mobile and also run them during business hours. But then quite often people do work in the evenings or late in the evenings, or they may have a late shift going on. So you never know.

What I would do is, I would set up and see what's happening after five o'clock in the evening, if you're not getting any conversions, then you know that it's wasting the budget, but then people are searching for your product. You will only get the traffic if there are searches being made, if nobody's searching, then you shouldn't get any clicks. So you might be missing out on something. So you could tap in, look into it, you know, run it, test it and if it's not working, then stop it.

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