SF Digital Studios

You can use display ads to help you advertise your brand or product offerings and promote any long-form content you have. If you are struggling with getting your display ads noticed, we are here to guide you with this video tutorial: At the end of this blog, you will know more about Discovery Ads and how to set up a successful campaign. Everything You Need to Know About Discovery Ads You can reach up to 2.9 billion customers throughout your Google feeds if you use Discovery Campaigns. This campaign will help you develop visually stunning and personalized ads for people looking to engage with your brand because of Google’s excellent audience insights. What is more, you can do all this through a  Google Ads campaign . Benefits of Discovery Campaigns Discovery campaigns help you reach more Google users on the various properties under the search engine, including YouTube and Gmail.   Because of Google’s dedication to understanding audiences and customer inten...

A lot of advertisers and business owners get confused when trying to set up their first Google ads campaign. So in this video, I'm going to show you how to set up your first Google ads campaign the right way. Hello, and thanks for joining. And my name is Uzair and in this video, I'm going to show you how to set up your first Google ads search campaign the right way. Now the Google ads interface is a fairly complicated interface, with lots of bells and whistles, functions and buttons, and options to use when setting up your Google ads. So in this video, I'm going to simplify it and take you to step by step as to how you can quickly and easily set up your first campaign in Google ads. So when you're in your interface, now, if you don't see the interface, you probably are in the Google ads express. So you need to switch it over to the expert mode. Once you go in here, you will see this interface where you will have all campaigns, which will say here on the top left...

Hello, are you in the business of generating leads? Hello in this video I'm going to show you how you can generate leads via your Google ads campaigns, without having to take a visitor to your landing page or website. Hello. Thanks for joining my name is Uzair and in this video, I'm going to show you a great way to generate leads through the lead forms extensions in Google ads. So what this extension does is when someone clicks your ad, instead of someone going to your website or landing page, a little form pops up where somebody can fill in the details and send you the information. So before we get started let's go and see what this is all about. So I'm on the support.google.com website, where you will find all the information about these lead form extensions. It is in beta at the moment. And it works pretty well because it's a great way for someone to submit the form or the details through this little form. These forms when they do pop up on the screen are pre...

When it comes to starting out as a live streamer, there’s a lot that you need to think about and consider. It’s about more than thinking about what topics you will discuss and what niche you will dig into, seeing live stream success is also about the importance of making sure that your live streaming system is properly set up.  In regards to seeing success from your live stream, you need to make sure that you take the setup process seriously. Because, a live stream that has poor quality video or sound quality, for instance, is never going to see success, so it’s worth taking the time to focus on this.  To help to make the process of setting up your live streaming equipment easier, we have put together a handy video that you can watch here: The video looks at how to create a great setup and focuses on the live streaming process, what needs to be done after, and how it is shared.  What are some of the steps that should be taken when setting up a video live str...

As part of setting up your Google Ads account, you will need to master the use of Ad Groups. Creation of Ad Groups follow the creation of campaigns and are meant to group keywords together that serve the same intent and subsequently target those people with the same ads. For example, if you have a campaign that targets “sneakers” searches, you could use different ad groups to group together people who search for “red sneakers” or “leather sneakers”. Being able to put together keywords of specific themed intent, enables you to serve these users with more relevant ad copy and landing pages.  See this video for step-by-step instructions on how to create ad groups. Creating your Ad Group Blueprint To determine which ad groups you want and how many, you will need to determine how specific you want your ads to be. Looking through your product or services catalog is one way of making this determination. Another way is to look at how a potential customer might have a certain sear...

As part of setting up a website for your business, you need to think carefully about the best practice steps that you should take. The fact is,  having a  website designed  and set up is just a small part of the process of actually utilizing a website and using it to see real results within your business. When it comes to seeing success from your website, it’s crucial that you understand the importance of best practice and the steps that you should – and shouldn’t – take. You can watch this video for a step by step guide to website best practice and get to know some insider knowledge of how Google works when looking at websites to optimize Websites – Best  Practices If you’re someone who is new to building a website and utilizing  digital marketing  to help grow your business but are keen to gain a stronger understanding and insight into how to ensure that you see success from your website, our video can help to improve and enhance your knowl...

I believe we are live. Just give me a couple of moments. I'll make sure everything is working fine and we shall get started. If you can see me and hear me fine then I'd appreciate it for those of you who are watching this live to just put a little yes in the comment box on the right-hand side so I know that it is all working as it should. Okay. Alright. I think we're pretty much good to go. Hello. My name is Uzair and thanks for being here. Today is Friday the 26th of June. It's the last session of the week and in today's session, I'm going to go through a few Google ads, best practices, and a few questions which have been sent over to me, if it's your first time over here, then welcome. And if you are returning as well, then thank you for coming back. For those of you who know the format, I'll go through the presentations and the workflows and towards the end, I'm going to answer any questions you guys may have. So I'll try and do my best t...

Google is a powerful tool for all businesses, which is why we’re passionate about helping you get the most from the biggest search engine on the market, such as the features and programs it has to offer. In this blog post, we’ll provide you with an overview of conversion attribution models and how they can lend a hand regarding marketing and the day-to-day running of your business. By continuing to read, you’ll learn what they are, how your company stands to benefit from implementing Google Ads attribution models, and how you can implement the strategies into your current plan. At  SF Digital , we’re dedicated to all things Google because we understand the impact it can have on your organization. Watch our video on Google Ads Attribution models here: What Are Conversion Attribution Models? Thanks to the internet, an online user can consume many adverts, some of which are from the same company. Unfortunately, it’s not easy for the business (you) to determine which a...

In this blog, you will learn  how to create Google Discovery Ads  as part of your Google Ads campaign. Find out  what Discovery ads  are, how to set them up, and make the best of use of them for your  Google Ads campaigns. Google Discovery Ads Discovery ads rely on using eye-catching and engaging visuals to attract customers. They are displayed over a range of Google properties (including the likes of YouTube and Gmail) helping you to connect to a huge audience. There are two forms of discovery ads:  single image ads  and  multi-image carousel ads . Single image ads rely simply on a single image. Carousel ads rely on multiple images that can be swiped through (much like ads found on Facebook). These ads are perfect for companies with strong visual branding that want to extend the reach of their advertising. You can learn more about these  Google Ads  with this brief guide. The benefits of discovery ads There are a number of benefits to ...

How to set up hands-free Google ads? -It's a great title, caught my attention today, to see it live! Well, It is almost 80% hands-free I guess. If you just set up the description and that's it and let Google do its job. And the good thing which I like about the dynamic search ads is, if you don't know much about keywords and what type of keywords to target there are no keywords to set up in here. And that's why it's so easy, and the other thing which you want to take into account is, okay there will be some search terms which will start to trigger your ads. So you must put these as negative keywords on a regular basis and, not just let it run. Like I've seen lots of accounts where nothing is happening, they'll just let it run, and you'll find that the DSA is not working as well as it should. The majority of the times it works wonderfully well. As you said, very rightly that, you know, my headline got your attention and you need to write ads in su...

So you go into your interface, plus a new campaign. I'm gonna set it up very quickly, we won't go through each and every campaign set up because I have got other videos on the channel, you can just search them, but this is where I just want to show you how to set up the dynamic search ads. Where has it gone, so obviously I don't run on the display network? Now, this is where you need to just make a little adjustment. So go into your show more settings, and you have your dynamic search ads settings over here, and you enter your domain name, and select use Google's index of my website. This is the easiest way to do that, select your location, your languages, etc, audiences, budget, not going to go into the bids, but I want to show you what we do when we go on to our ad group level. And then obviously you got to put in your site links, call-outs, etc, at the account level, I usually set them up, So they run with all my campaigns. Now you will find that the ad group typ...

In our latest blog and video, we take you through how to set up dynamic search ads on your Google Ads campaigns. Google Ads Dynamic Search Ads Dynamic search ads are a type of Google ad. They can be an alternative way of attracting customers to your site without having to target lists of keywords. In fact, there’s no keyword selection involved at all. Instead, these ads work by matching the search queries of your customers with the information provided on your website’s pages. For instance, if someone searches for ‘Chinese restaurant London’ and you have a webpage with the heading ‘Chinese Restaurant – London’, their search query will bring up an ad leading to this webpage. You choose the pages that you want to target. Your ads will then display whenever customers search for relevant information included on these pages. Choosing your targets You get to choose the exact web pages or categories of web pages that will be targeted with ads. Some of the targets that you can choose include:...