Skip to main content

Dynamic Search Ads Campaign: Dynamic Search Ads Negative Keywords: Dynamic Search Ads Tutorial

How to set up hands-free Google ads? -It's a great title, caught my attention today, to see it live!

Well, It is almost 80% hands-free I guess. If you just set up the description and that's it and let Google do its job. And the good thing which I like about the dynamic search ads is, if you don't know much about keywords and what type of keywords to target there are no keywords to set up in here. And that's why it's so easy, and the other thing which you want to take into account is, okay there will be some search terms which will start to trigger your ads. So you must put these as negative keywords on a regular basis and, not just let it run.

Like I've seen lots of accounts where nothing is happening, they'll just let it run, and you'll find that the DSA is not working as well as it should. The majority of the times it works wonderfully well. As you said, very rightly that, you know, my headline got your attention and you need to write ads in such a way which catches somebody's attention and grabs their attention that, Ooh this looks intriguing and interesting, let's go and check it out. That's how you will get the click, and this is why I will highly recommend that you add two or more ads per ad group, no matter whether it is a DSA campaign or a normal search campaign, always have multiple ads in each ad group so that you can split test.

"When do you recommend using this type of campaign?" Pretty much all the time!  Anytime you want to set it up and run it and try it and see what happens. It took me less than 10 minutes, but it took me 10 minutes because I was showing you guys and I was talking through it, but when I'm setting this up pretty much in five minutes or so, I can be up and running, it's that quick. Only when your website keeps changing all the time, then I would not recommend running these ads. And what I'm going to do is to put this link to the Google support center page, in the description box, after this Livestream. Okay, Victor, you have commented. "I was thinking to add this campaign to some that are already being run, just to catch more keywords." Okay. That's something which you have remembered, and I hadn't said this before, but you need to start from afresh, you cannot change it midway through it, so all you do is just set up a new campaign.

What type of products or services? Pretty much any really, you just need a website and webpage and tell Google to index your, well tell Google to look at your webpage and it's going to show your ads. So the thing which I will say to everyone, try it, test it, things which may work for me, may not work for you, and the things which may work for you, may not work for me. So unless, and until you've spent some money, and I'm not saying that splash the cash and go broke, I look at a certain budget and say, okay, I'm going to try and get 2/300 clicks and see what happens, depending on obviously how expensive the click is, but it's all relative to every industry.

And then see what happens, and then start to optimize by perhaps changing the ads, ad copy, for your ads, and also keep a close eye on the search term queries and add negative keywords in it. Okay, Rory, "I know DSA is great for eCommerce sites with lots of products. However, would you suggest doing either search or display, If we have the time?" I use DSA for lead generation campaigns all the time and it works pretty well most of the time, sometimes it doesn't, but you got to try it and for e-commerce also, yeah, of course, you can use DSA campaigns for that as well, but try for lead gen and see what happens.
RHJ Visuals "How do you know when you have negative keywords within this system, do you set alerts to notify you, or check accounts several times a day?" Not several times a day, unless you are running a very big account. And also there is always a delay until the data comes in, but if it's a small account, you can quite easily do the search term queries every few days or once a week and pretty much keep your account very, very optimized. So you don't need to be sitting in front of Google ads all day long, and I always say that don't make too many changes too quickly, let the algorithms learn, and give them the time to run, once you make these changes.

If you enjoyed this article, you may also like:

Join in YouTube Live stream every weekday at 1700 hrs. Set your reminder here

Labels:

Comments

Post a Comment

Popular posts from this blog

The Fastest Way To Scale Your Google Ads Campaigns (Without Losing Money)

Google Ads can feel like a high-stakes casino. You’re trying to win big, but one wrong move and your budget vanishes faster than a free pizza at a tech conference. The dream is to scale your campaigns, reach more people, and see those conversions roll in. But the nightmare? Spending more and getting less. So, how do you put your  Google Ads campaigns  into hyper-growth mode without burning a hole in your wallet? It’s not about magic tricks or secret algorithms. It’s about smart, calculated steps that build on what’s already working. Stop Chasing Shiny Objects – Look at Your Data Before you even think about adding new keywords or expanding to  new audiences , take a deep breath and look at what you already have. Your existing campaigns are a goldmine of information, if only you bother to dig. Which keywords are bringing in conversions?  I’m not talking about clicks here. I’m talking about actual sales, leads, sign-ups – whatever your goal is. If a ke...
Post a Comment
Read more

What Is A Key Benefit Of Smart Display Campaigns?

You’ve probably heard about  Smart Display campaigns  if you’re running online ads. They are one of the easiest ways to get your ads in front of the right audience without spending hours tweaking settings. Simplicity At Its Best One of the biggest benefits of Smart Display campaigns is how simple they are to set up. Unlike traditional display campaigns, where you have to choose targeting, bids, and ad placements manually, Smart Display campaigns do all the hard work for you. Automation That Works For You Google’s machine learning takes over and ensures your ads are shown to the right people at the right time. It automatically adjusts bids, selects the best placements, and optimises your campaign for better performance. This means you can focus on your overall marketing strategy while the system fine-tunes your ads in the background. No Technical Expertise Needed Not everyone is an expert in digital advertising, and that’s okay! With Smart Display campaigns...
Post a Comment
Read more

Google Ads Hacks: What The Pros Don’t Want You To Know

Ever felt like Google Ads is a hack club with a bouncer named “Algorithm” and you’re stuck outside, peering through the velvet rope? You’re not alone. Many businesses, big and small, grapple with the complexities of Google Ads, often feeling like they’re pouring money into a black hole. The “pros” – those agencies and consultants who manage huge budgets – often talk a good game, but some of their “hacks” aren’t hacks at all, just common-sense practices they’ve refined. But what if I told you there are some things the pros might not explicitly tell you, not because they’re malicious, but because it challenges the mystique they’ve built around their expertise? These aren’t shady tricks, mind you, but rather fundamental insights that can shift your perspective and empower you to take back control of your ad spend. Let’s pull back the curtain a bit. Hack #1: Your “Quality Score” Isn’t Just About Your Keywords You’ve probably heard about  Quality Score . Google tell...
Post a Comment
Read more