Google Ads For Insurance Agents: Google Ads Ad Groups: Brand Search Terms

Then I can also go by Vitality...I'm going after brand, Barclays, let's say life, so there's only one for Vitality, Barclays. Let's see how many we get, term insurance plans is a good one, mortgage life insurance that's really good. You can see how ultra-specific I'm being, when it comes to sorting out my ads and ad groups, family, life insurance, group, life insurance, that's a good one, family, life insurance group.

I'm not sure what the group life insurance means, I guess it's to do with some kind of a business or something like that. I would not put in auto, auto would straight away go in my negative list, so as I'm going through these keywords, I'm also pushing for some really good negative keywords, which are going to save me a lot of money because these are not cheap, these are expensive clicks. So you want to save as much money right up front as you can for your client. Affordable life insurance is quite a good one, did we do affordable, we would have done affordably. Insurance plans, that's a good one.

And this is how you would keep making your ad groups with the relevant keywords and you copy them from here, put them in your ad group, and depending on how you structure your ad group, whether you are putting them in as a phrase exact or BMM, then you make your ad groups accordingly.

If you enjoyed this article, you may also like:

Join in YouTube Live stream every weekday at 1700 hrs. Set your reminder here

Comments

SEO for Attorneys: How to Rank Locally and Get Enquiries Every Week

Are you a skilled attorney, yet your phone isn’t ringing with new clients? Many law firms struggle to connect with their ideal local audience despite offering top-notch legal services. In today’s digital landscape, simply having a website isn’t enough; you need a robust strategy to ensure potential clients find you when they need legal help the most. What if you could consistently attract qualified leads right in your geographical area, turning online searches into tangible weekly enquiries? This comprehensive guide will demystify the world of SEO for attorneys, providing you with actionable strategies to dominate local search results. We’ll explore how to optimize your online presence, build authority, and convert browsers into paying clients. Prepare to transform your firm’s digital footprint and secure a steady stream of new business with effective law firm SEO. Unlocking Local Dominance: Essential SEO for Law Firms Why Local SEO is Crucial for Lawyers in a Competitive Ma...

The Customer Avatar Exercise That Makes Copywriting Almost Too Easy

What if there was a secret weapon that could make your marketing messages resonate so deeply, they almost felt telepathic? Imagine cutting through the noise and connecting directly with the hearts and minds of your perfect customers. This isn’t magic; it’s the power of understanding your ideal customer on a profound level. It’s a skill that can transform your copywriting from generic to genuinely irresistible, making sales almost automatic. Many small business owners and copywriters struggle, often hearing crickets despite hours of effort. Without understanding your audience, your words float aimlessly. The customer avatar exercise becomes your most potent marketing tool, simplifying persuasive writing. This guide demystifies the customer avatar , showing you how to build a detailed ideal client profile. It’s a fundamental shift in your marketing strategy. You’ll gain a framework to write copy that feels like a conversation, leading to stronger connections and improved...

Your Customers Aren’t Cold: Your Message Is: The Art of Authentic Connection

Imagine pouring your heart into a sales pitch, crafting the perfect email, or spending hours on a marketing campaign, only to be met with silence. Does it feel like your potential customers are simply “cold” or uninterested? What if their indifference isn’t a reflection of their buying intent, but rather a symptom of miscommunication? What if the problem isn’t them, but the way you’re speaking to them? This isn’t about blaming your efforts, but empowering them with a new perspective on customer engagement and effective communication. Understanding the Myth of the ‘Cold’ Customer The term “cold customer” is often a misnomer, a convenient label for when outreach isn’t yielding results. It implies a lack of interest, but often, this perceived coldness isn’t deep-seated rejection; it’s a superficial reaction to messaging that doesn’t resonate. For small business owners and non-technical readers, understanding this distinction transforms their entire approach to sales and marketing communic...

SF Digital Studios

Search This Blog