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Advanced Google Display Network

Here is my campaign. All the ad groups and keywords are all set up. The naming convention is the name of the in-market audience, which is, "I am" ...I keep it as "I am" equals to sports and fitness and the 'K' key equals to, which is the keyword equals to the step aerobics. The formula to create that is over here on your screen. On 2400 something, 2042 ad groups. What we are doing is throwing a lot of things on the wall, see what sticks and the things which are not working, we keep switching them off, but it will be 80/20. Most of these won't work, but until we don't test it, we don't know what's going to work and what's not going... All right. What I'm going to do is I'll come here, go to my columns, copy all of this...

Now, this exercise or what I'm showing you today is not an in-depth tutorial on the editor. I've done those in the past, and there are a few videos on there, but just to show you how quick it is to set up a massive campaign with thousands of ad groups and I think it was load up a few 10,000 or 20,000 ads, just for the sake of it and unleash the campaign onto Google, Youtube and the internet. You get to test the ads with the targeting, right? I'm in the Google Ads editor. If you don't know what editor is, then you don't know what you're missing out on.! This is the best thing... When we are running and setting up Google Ads it's the Google Ads editor. Just google it, free download for Mac and PC, and you'll become a Superman when it comes to Google Ads!

Without this, you won't be able to do this. What I'm about to show you, if you're going to blink, you're going to miss what I'm going to do! You stay with me and I'll come onto that in a bit. It's more slowly as well later on. I'm going to go to my 'Keywords' - 'Make multiple changes' - 'My data includes...,' I'm going to paste it: Campaign, ad group, (and) keyword. What I'm doing here is I'm adding one campaign, 2,441 ad group, and 2,441 keywords. Now, the reason why one is skipped is, if there's a duplicate then it's going to skip it. Bang! I've just set up 2,400 ad groups, 2,400 keywords in a matter of seconds and it has crashed. This is what was happening before. Okay. We'll try it again.

There you go. Ignore that. ..We've got one campaign you can see on the left-hand side, bottom left where my mouse is 2,441 ad group and queue. If I were to go into each ad group, you'll see, there's only one keyword over here, which was as per our spreadsheet. Yeah, that's good and then you do all the usual stuff. Set up your budgets, bid strategy, campaign type... network, and so on. You're not going to go and do in-depth as to how to set up the campaign over here but now let's go into the ads. We need to set up our ads right?

This is showing me an error message because I have not put up a budget. Google wants me to spend lots of money. There you go. The message has disappeared. Now before we do the ads, let's do the in-market audience targeting. You go into keywords and targeting... audiences... I can do audiences, I can do topics or whatever you want to overlay. I'll go add audience either at the campaign level or at the ad group level, I can do either of them. Then we have our affinity, in-market, life events, remarketing list, custom audiences, and all that. I'm going to search for fitness and that thing will come up over here. It doesn't matter. This is just a test one, so I can choose which one I want. Fitness classes and personal training, I guess that will work as well but if I go back over here, I had chosen fitness... sports and fitness. I can go to the top tier and then all of these will be included or I can go a bit more granular and go and select any of these audiences. Let's do that.

Now you will see that didn't go because I only selected one ad group. To do that, I need to select all my ad groups, select all of them. I'll go to my audiences. I'll just remove this for now and now I can add my audience at that group and then select the whole lot. Fitness... where was that one? That one. We'll just select this one. Now it was going to work away and all of these have selected. I don't know why this is playing up today as well! .. This ad group now should have one keyword in there, which it says here, and one audience, which is our fitness and training. If I select any of these, you will see all of these are in there. Okay? The audiences are set up. It takes literally seconds to set them up whether you have two ad groups or 20,000 ad groups. Now we go up to Ads and I can then set up expanded ads, you can have image ads, (or) you can have all these ads depending on what you are running.

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