Skip to main content

How to Setup Call Tracking on Google Ads

Google is a powerful tool for all businesses, which is why we’re passionate about helping you get the most from the biggest search engine on the market, such as the features and programs it has to offer.

You can watch this video to learn more about how to set up Call Ads Tracking.

In this blog post, we’ll provide you with an overview of Call Ads Tracking. You’ll learn what they are, what benefits they offer businesses, and how you can implement call tracking into your current strategy.

So, please continue reading to learn more about this incredibly powerful and accessible technology and how it can revolutionize your company.

What Is Call Ads Tracking?

Call Ads Tracking is a feature by Google that allows you to gauge the impact of adverts and marketing materials that are call-only or that include call or location extensions. As a result, you can analyze how many phone calls you receive as a result of the campaign, which in turn tells you how effective adverts are regarding generating leads and conversions.

The way it works is simple – it only tracks calls that surpass the minimum duration (set by you). That way, the shorter length calls, the ones that aren’t typically to do with sales, are easier to discard and don’t muddy the waters. Essentially, Call Ads Tracking acts as a filter.

For organizations that rely on phone calls, this technology is a no-brainer.

Which Calls Can You Track?

There are four options in terms of call tracking. They are:

  • Calls from ads: Lets you track calls made from call-only ads or extensions used in your ads. Every contact that lasts the duration of the minimum time you set is counted.
  • Calls to a website phone number: When someone clicks on your ad and calls the number on your website, you can track the calls, such as their purpose, the caller, and why they bounced (if they did).
  • Clicks on mobile website number: You can track any calls that result from a person clicking on your ad and the forwarding contact details on the ad itself or your website. However, Google only follows the clicks. The calls aren’t tracked.
  • Import call conversions: Import call conversions let you track calls from another system and input them into the Google Ads feature. This offers more control over things such as sales and conversions, as you can decide which calls are linked.

To ensure the process works smoothly, you’ll require a Google forwarding number as you can’t track conversions from adverts, websites, or importing calls without one.

What Are The Benefits?

There are many benefits that businesses can leverage as they are easy to understand and accessible. The main ones include:

  • Improved analytics: With the call tracking feature, you can see which elements of your marketing strategy are the most effective. For example, you can tell whether your keywords are boosting phone calls, or whether it’s down to ads and ad groups.
  • A higher ROI: A direct knock-on effect of understanding your campaign is the ability to funnel resources into the correct areas. For instance, if your keywords and phrases aren’t useful, you need to spend more to strengthen a weak spot. Therefore, the business will experience less wastage, and the return on the investment will be greater.
  • Campaign optimization: Google uses artificial intelligence, and as an affiliate, you get to benefit from it too. The Call Ads Tracking program implements target cost-per-action and target return on ad spend, two elements that tweak your strategies based on your targets.

This is done automatically, so you don’t even have to make changes to benefit from tracking phone calls.

Are There Any Requirements?

Yes – you must have access to a Google Ads account, an active call extension, location extension with a call option,call-only ad or call reporting. Also, your business must trade in an eligible country. Once you meet the requirements, you can create call conversion tracking for your business!

How Do You Set Up Call Tracking?

The process is pretty simple. By signing into your Google Ads account and clicking on the tools icon, in the right-hand corner, you’ll find “measurements.” From there, you can click on “conversions,” select the plus button, and then “phone calls.” Next, you must choose “calls from ads using call extensions or call-only ads,” and press continue.

You can now begin to tweak the criteria based on your specifications. For example, clicking on “category” will allow you to compartmentalize your conversions in reports. Alternatively, the “value” tab lets you decide the value of calls.

If you’d like to set up Call Ads, click here for a step-by-step guide.

Of course, if you need any help, we can guide you in the right direction. Here at SF Digital, we have the skills and experience, as well as an excellent level of customer service, to get the job done.

If you enjoyed this article, you may also like:

Join in YouTube Live stream every weekday at 1600 hrs. Set your reminder here.

Labels:

Comments

Post a Comment

Popular posts from this blog

SEO for Attorneys: How to Rank Locally and Get Enquiries Every Week

Are you a skilled attorney, yet your phone isn’t ringing with new clients? Many law firms struggle to connect with their ideal local audience despite offering top-notch legal services. In today’s digital landscape, simply having a website isn’t enough; you need a robust strategy to ensure potential clients find you when they need legal help the most. What if you could consistently attract  qualified leads  right in your geographical area, turning online searches into tangible weekly enquiries? This comprehensive guide will demystify the world of SEO for attorneys, providing you with actionable strategies to dominate local search results. We’ll explore how to optimize your online presence, build authority, and convert browsers into paying clients. Prepare to transform your firm’s digital footprint and secure a steady stream of new business with effective law firm SEO. Unlocking Local Dominance: Essential SEO for Law Firms Why Local SEO is Crucial for Lawyers in a Competitive Ma...
Post a Comment
Read more

The Customer Avatar Exercise That Makes Copywriting Almost Too Easy

What if there was a secret weapon that could make your marketing messages resonate so deeply, they almost felt telepathic? Imagine cutting through the noise and connecting directly with the hearts and minds of your perfect customers. This isn’t magic; it’s the power of understanding your  ideal customer  on a profound level. It’s a skill that can transform your copywriting from generic to genuinely irresistible, making sales almost automatic. Many small business owners and copywriters struggle, often hearing crickets despite hours of effort. Without understanding your audience, your words float aimlessly. The customer avatar exercise becomes your most potent marketing tool, simplifying persuasive writing. This guide demystifies the  customer avatar , showing you how to build a detailed ideal client profile. It’s a fundamental shift in your marketing strategy. You’ll gain a framework to write copy that feels like a conversation, leading to stronger connections and improved...
Post a Comment
Read more

Your Customers Aren’t Cold: Your Message Is: The Art of Authentic Connection

Imagine pouring your heart into a sales pitch, crafting the perfect email, or spending hours on a marketing campaign, only to be met with silence. Does it feel like your potential customers are simply “cold” or uninterested? What if their indifference isn’t a reflection of their buying intent, but rather a symptom of miscommunication? What if the problem isn’t them, but the way you’re speaking to them? This isn’t about blaming your efforts, but empowering them with a new perspective on customer engagement and effective communication. Understanding the Myth of the ‘Cold’ Customer The term “cold customer” is often a misnomer, a convenient label for when outreach isn’t yielding results. It implies a lack of interest, but often, this perceived coldness isn’t deep-seated rejection; it’s a superficial reaction to messaging that doesn’t resonate. For small business owners and non-technical readers, understanding this distinction transforms their entire approach to sales and marketing communic...
Post a Comment
Read more