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I believe we are live, please. Give me a moment. I'll make sure everything is working fine and we'll get started. Everything seems to be ordered. Hello, and a very warm welcome. My name is Uzair and it is five o'clock in the UK on the 27th of August, 2020. Every weekday, at this time, I come online on YouTube and go through certain topics and subjects on Google Ads, digital marketing, or pretty much anything to do with growing your business online and making sure that you are doing all the right things to increase your lead generation and sales. If you're new here the format of the sessions is very informal and friendly. I will go through the topic at the beginning of the session and towards the end of the session, I'll answer any questions you may have. There is a comment box on the right-hand side of your video. Please put them in and I'll try my best to answer them for you. Hello Nabil. Hello, Mike. Lovely to see you guys over here and today I'm goin...

One of the most effective types of marketing is  video marketing , with the video being one of those most consumed types of media online. You can use video within your  Google Ads campaigns  as well In this article we share the different types of video ad formats and how to use them to increase the effectiveness of your ad campaigns. Watch our video guide on Video Ad types and formats  here As part of your Google Ad campaign, you can create engaging campaigns with a variety of video ad formats. You can use these ads to engage with your audience on YouTube and across various partner websites. There are 6 types of Video Ads: Skippable in-stream ads Non-skippable in-stream ads Video discovery ads Bumper ads Outstream ads Masthead Ads Video ad content must be hosted on YouTube, your video can also appear across the GDN and Google Partners networks. Skippable in-stream ads Skippable in-stream ads we are all familiar with, if you regularly consume content on the inter...

Automated rules in  Google Ads  allow you to automate certain processes which will help you save a lot of time and money. These automated rules do all the heavy lifting for you so you don’t need to worry about all the manual and trivial tasks on a daily, weekly, and monthly basis. Based upon predetermined settings and conditions, that you set when setting up these rules, they allow you to make changes in your account. You can change your ad status, budgets, bids, and many more options. An example of this would be if you wanted to ensure your ads remain one page one, you can set up a rule to boost your keywords bids if this were to happen. Automated rules can also be used to trigger emails, without you having to take any other actions. Watch our video guide on how to set up automated rules  here Below you will find instructions from the Google Support Center on how to set up an automated rule to raise your budget for campaigns. Manage your Rules Now that y...

If you want to boost your marketing in a huge way, you are going to want to consider making use of  Google Ads . To do that, you need to know how to set up a Google Ads account and what the major considerations need to be.  You also need to know  how to create a campaign  and how to make sure that it is going to be a great success.  In this blog, we will take a look at both of these matters now, to help make things easier for any newcomers out there. If you would like to find out more about these practices you can watch  this video  too. How To Set Up Google Ads Account Before you can set up a campaign, you need to make sure that you have a Google Ads account, and that it is configured properly for campaigns to work as they should. However, this is much simpler than you might think, so don’t worry! The first thing you need to do is learn a few basic terms. Most importantly, you need to know what a keyword is – this is a term or phrase that peo...

Hello, my name is Uzair, and just give me a moment. I'm going to make sure everything is working fine and we shall get started. Okay. Everything seems to be working just fine. Okay. Brilliant. Five o'clock in the UK. Good afternoon and welcome to today's YouTube live stream. My name is Uzair and if you are coming back to this session, then welcome back and if you are new then a very warm welcome to you, and these sessions are very informal. You can ask any questions as you go along, I'll try my best to answer them for you. There's a comment box on the right-hand side of the video, and you can put in any comments or questions you may have, and I'll try and come back to them. Towards the end of the session...these sessions are held every weekday and normally go between 20 to 30 minutes long, and depending on how many people turn up and how many questions get asked, but I try to cover every question which has been put up. So if you have any, then please start ...

Today I will be covering your question and answers. There's been a few questions that were sent across to me.  Okay. The first question is about Google Ads Smart Bidding. It is, "I'm very confused about Smart Bidding. When, why, and how to use. Please can you explain this to me? Thank you for your videos. They are great to help me." Thank you for logging in watching the videos and also sending me this question. Smart Bidding can be a very powerful tool if you use it the right way. Unfortunately, a lot of people use it the wrong way, thinking that it's going to work straight off the bat which quite often it doesn't. What needs to be done before you go onto Smart Bidding is to run your campaigns manually, give your account or your Google the data so it knows exactly what you're looking for, and then switch over to Smart Bidding. We need to get some conversions in, to begin with, and I would say depending on how big or small that account is, you need to ...

Today we are going to talk about something brand new and the latest and the greatest for Google Ads Smart Shopping. Let me open up the slides and then we'll go through it. There have been some major updates. Well, I wouldn't say major, but it's very interesting updates this month, and this is being rolled out. You may not see all these functions in your account right now but it will be rolling out pretty soon. What they are doing is you can now showcase your brand products in a very visual way with a slide show or a video like this and you have all the products underneath. Smart Shopping is also including video now and this is where things are moving along and progressing. When something so big is happening then you know, that video is going to be very important, which it already is, any kind of marketing. This is something very interesting, which I look forward to because we can create some really cool stuff and I will be covering about creating little videos, like five s...

Video marketing is an extremely effective way to engage your target audience. Whether your goal is to drive traffic, increase conversions, or connect with potential buyers, you can use it to create short ads on social media. Many business owners feel insecure about creating video content due to inexperience, but it’s actually easy to do even just using your mobile phone and some inexpensive tools. In just a few steps, you can learn how to create a video for YouTube and other social media platforms. Watch  this video guide  and find about how to create video marketing. How to create a video for a YouTube channel If you’re interested in advertising your brand on YouTube, you can opt for interrupted viewing ads. These are only about fifteen seconds long but can convey all the information you need about your products or services. These are ads that can be skippable or non-skippable, but they play automatically while a YouTube user is viewing another video. You can put togethe...

So today I'm going to talk to you guys about something fairly new and interesting and exciting, which Google has just recently released. We all know how important Google Ads call ads are, but now they've taken that call ads to the next level, by giving us the functionality of recording those goals. Now it has not been rolled out across all the countries yet, it's fairly new, and hopefully, every account will have this feature, but right now, and currently it's only in the US so let's jump into our Google ads support center first to see what this is all about and then I'll go through the setup. So what they say is by enabling call recording, you can play calls made to your ads, as well as your call and location extensions. To enable call recording you need to the following: at least you need to have admin access to your Google ads account and once it's enabled MCC, which is my client center (and this is for agencies, if you are just running your own acco...

So today's session is all about grouping and sorting out your keywords. How do you research them first of all, and how you can use the Google keyword planner to get the best keywords for your campaigns, to make sure that you don't miss out on some really good keywords and also have a look at negative keywords; are there any negatives which you can upload in your account or to your campaign before you actually get started to save you a lot of money…. So let's hop into our Google ads interface. So to go into your keyword planner, all you need to do is go to tools and settings and then keyword planner, and you'll come in here, you enter the keyword. So today I'm going to go after life insurance or not go after, but somebody had sent me a request to help them organize their keywords; so they wanted me to do this exercise for them. I put in the life insurance, you will see a long list of keywords here. Now if your account is fairly new, you may not get all the a...

I believe we are live. Please give me a moment or two. I'll make sure everything is working fine and we shall get started. Looking good. Let's get the show on the road. Hello! It's five o'clock in the UK, 31st of August 2020. My name is Uzair and thank you for joining in today's YouTube Livestream. Hello to everyone who has joined us live and today is a bank holiday at the weekend, I hope you are having a great bank holiday weekend. Today I'm going to be talking about how to write a great Google Ads ad so when someone sees your ad, they get interested, it gets their attention and hopefully, you get the click. There are a few things that you need to do other than just writing the ads very quickly. Before I move on to that, if you are new to this Livestream, there is a comment box on the right-hand side. Please put in any questions or problems or anything you want to share with, even a win. Please put it in. I'll come to all those comments towards the end...