I believe we are live. Please give me a moment or two. I'll make sure everything is working fine and we shall get started. Looking good. Let's get the show on the road. Hello! It's five o'clock in the UK, 31st of August 2020. My name is Uzair and thank you for joining in today's YouTube Livestream.
Hello to everyone who has joined us live and today is a bank holiday at the weekend, I hope you are having a great bank holiday weekend. Today I'm going to be talking about how to write a great Google Ads ad so when someone sees your ad, they get interested, it gets their attention and hopefully, you get the click. There are a few things that you need to do other than just writing the ads very quickly. Before I move on to that, if you are new to this Livestream, there is a comment box on the right-hand side. Please put in any questions or problems or anything you want to share with, even a win. Please put it in. I'll come to all those comments towards the end of the session, but first I'll go through some practical stuff, which we'll go through today. If you want me to write an ad for you, send a web URL in the comment box. I look at that landing page on your website and then write ads for that. Just make sure that it's in English and not in some other foreign language, which I may not be able to understand. With that in mind, let's go to our slides and we've got Rahil, Vivek, Mustapha, hello to all of you.
Before I'm going to start, I'm going to celebrate some wins. Whenever you have any kind of win, no matter how big or small you've got to celebrate it, because it encourages you and people around you that you've done something which is productive, useful, profitable, and it's making a difference to your life, to somebody else's life and also for the business. I would like to give a big shoutout to a few people today who are really inspiring. I get inspired by them. They're great friends now as well and colleagues and the first one is Kasim and John. They're an agency in Arizona in the U.S. They also started their YouTube channel. What they've done is they're been uploading one video a day for the last 30 to 35 days now and you can see the screenshot. There's quite a lot of content in there, and the link is also on the website. Please go to the channel, give them a shoutout. I learned a lot from them as well, and they're super, super smart. You're going to enjoy their YouTube channel as well.
Kasim is on a mission at the moment, well, John as well, does get up to a thousand subscribers so that they too can start the YouTube live stream. If you enjoy a live stream like this, and you would like another channel to go live, then please do subscribe to the channel as well. They've got, I think, from the screenshot there on 380. They are growing, but very soon I'm sure they will hit the thousand no problem. Their content is really, really good.
Another big, big shoutout is to a very dear friend now Richard from WSI Priority Media. He usually is online. I'm not sure Richard does say hello in the comments if you are online. He started this challenge of uploading a video a day and looking at my channel, I think he got the inspiration to do something similar. He is also uploading some really, really good content on digital marketing and Google Ads. Please go and give him a big shout out as well. you can see how the people who take action are going to win.
It's all well and good. You buying courses, watching videos, reading books, and so on until you don't put that into practice, you will find it very difficult and frustrating to get the results. What you want to do is, yes, take on board what everyone else is doing or saying, but you got to do the hard work. Nobody can do it for you unfortunately and you've got to get started.
All of these people right on your screen and myself, we are doing the video marketing for a reason because it works. It works wonderfully well. I would, again, you know request, implore, beg you, do get started because it really does work and very few people are doing it. You get on the road, doesn't matter. It doesn't need to be perfect as long as you've got a smartphone, you can pretty much get started with your video marketing journey.
Now I was really, really pleased to see this message which is in the comment box. I was just taking the screenshot about few minutes before we started. Rahil, I'm super proud of you that you got a job and you're taking action and this is what I meant just now. You've got to take action and you will achieve the goals you want to, which you dream about, and which you want to achieve. I truly appreciate these kind words and I'm really, really happy for you that at least you are making progress and you are learning something from me. Please do send me your email. I will send you a link to my course, and you can have it as a little, thank you from me for being here and for the support. The email info@sfdigital.co.uk, and it's also on the website so please do send it to me.
Another big shout is to Maria who runs, 'lovefeelingfit.co.uk.' We've been working with Maria for about five, six years now. She runs fitness classes for ladies in and around where we are. She has just gone past her 15th anniversary for her business. Great, a great achievement. It's not easy to be in this fitness industry, but she's got a great following and she is an amazing instructor. If you need any motivation, you should watch her videos and listen to her. She is an amazing person as well. What Maria had to do due to the lockdown is her in-person classes had to stop completely and to this date, they're not going because of the lockdown, they're not running. She had to take action and pivot her business completely from in-person to online. Now she is doing that with the use of video and video marketing.
All these case studies, all these things, which I'm showing you point to one direction, that you got to keep doing it and if you don't get the results in the beginning, don't give up very easily and quickly and blame the lockdown or the Corona Virus or the recession. There are always opportunities in these challenging times as well, which I can promise you and assure you, you will get if you work hard enough, and if you are hungry enough. If you need any help with Google Ads, this channel is here. We also offer full account management on performance-based billing where we want to grow your account. Take it from a small one and grow it to a bigger one, profitably. Also offer one-to-one training, consulting, also which I forgot to put on this slide is the white label. If you want somebody to do all the hard work or the heavy lifting where you just want to focus on getting new clients, we can do that as well.
Okay, let's write some ads. If you want me to write an ad for you then put a website address or a landing page in the chatbox. Now I'm going to go to that website and then I'll write some ads. If not, then I'm going to pick up a random topic and write some ads.
I'll go to all the comments afterward. In fact, there are one or two very interesting ones. Okay, so first of all, what I do is I don't write ads directly in the Google interface because I just can't get my mind working in that interface. You got to write it very quickly and then save it. If you don't save it or forget to save it, or something happens on the internet, the internet gets disconnected. You lose the work. What I tend to do is to write the ads in a spreadsheet, and then I take it from here, copy-paste either in Google Ads, editor, or straight away in the interface, because over here I can see what variations I'm making and what's the message which I'm putting up.
So, I'm going to go to a dentist, emergency dentist, Milton Keynes, which is near us. Whoever comes up at the top, I'm going to pick up that website because they have worked hard to be the number one, organically ranked website. I'm not going to do a critique on this. All I'm going to do is take that information. This is my psyche and my workflow. When a customer gives me a landing page on a website, this is what I'm going to look for. The first thing I'm going to look at is what's the headline? 24-hour emergency dental practice. I'm going to put in 24-hour.
Now we can put in the full hour or save... that is 'emergency dental clinic.' Now to make a variation, I can also, if they were 24 hours, 7 days a week, which it could be... Now to make a variation on the headline, 24/7 emergency dental clinic. Okay. The next one is I tend to give an offer if they have one, but even if the client doesn't have one, I'll ask them, what's your offer and then a call to action. The offer is '£25 appointment today.' It doesn't give me a lot, but at least I have some information about what offers they have got. "Indeed, at weekends and evenings... from only £25. Book now." That is something which we can put up.
Another one which we can do now, I've got the 'book now' call to action in there already. In fact, what I might do is, as they say, that they 'answer phones 24/7.' I've got 'call now' or 'book now,' make a variation then I'm going to put in... just reading through it because this is the first time I read this or seen this website. I want to pick up something good. Yeah, 'almost 40 years,' that's a good one, and things like 'free parking,' that could be our strong headline. 'Established 40 plus years' and 'free parking.'
Now you'll notice that I'm making all these letters as capitals. What you want to do is capitalize each and every word because that is Google's best practice. Just to give a variation, I can turn this around. Okay. That's good. Now what we want to do is re-emphasize that emergency dentist appointment. Going into other pages now and see what they offer. They offer dentures, crowns, veneers, Invisalign... This is a brand. I need to be careful about using the brand in the ad copy. Deep whitening... Okay, so right over here, we offer dentures, implants, root canals.
They have another one for children as well and a couple of more... dental bridges and more. What I tend to do, I tend to keep the width of these columns for the same character count, because then I know I'm nearing my limit, like over here, as soon as I'm coming close to this column line, I know that it is almost the character count is almost up. I can also put something like free parking, is extremely important. Children friendly is also quite important. Let's see the team. I've written these 79 characters. I could add a bit more, but what I would like to do is we've got a dental surgeon, hygienist, all of these people, they've got a big team.
Instead of the book your emergency dentist appointment, I can rephrase that 'at short notice,' because they've got capacity. 89 is good. All right. Now what I tend to do is I can crisscross that so the D1 becomes D2, or you can write another one. Add to description 1, becomes ad 1 description 2 so you can crisscross them, or you can write another one. This is how my ad has been written. Then I will put in over here, absolutely path 1, and path 2 dentist, Milton Keynes. You don't need to have that URL setup. It is only to show. So because we want to put Milton Keynes the name of the area and in my ad that's why I have used it. I also put in dental clinic or dentist I can use because, in headline one, I had written dental clinic so I'm using a dentist in headline 2 or in path 1. That's how I have written my ad and obviously, you put in the final URL which is the landing page or the website. Then carry on making as many variations as you want, if you want. To create a spreadsheet like this is fairly straightforward. Once you have everything in here, we tend to use Google Ads editor where we can copy everything in one go and paste it. It is lightning fast and it's very quick.
Okay, I'm going to go to my questions. Again, well done. Rahil, I'm extremely proud of your achievement and wish you all the best, and yeah, keep learning and keep trying. Vivek, "Hey Rahil, how did you get it? I also want an internship in Google Ads." Vivek, He has gone out and done it. What you want to do is do the same and the best way to do that is, I'm not saying this is the best way, but this is how I did it when I wanted to get started with Google Ads. I've been using Google Ads since 2009, 2010, but only for running our own photography business. When we were transitioning from being a photographer to a digital marketing agency, I needed to get some clients. All I did was I went to all my existing clients for our photography. They were working in businesses or in the company. Told them, "Look, you know, I'll happily run your Google Ads for..." I think it was three months I did in exchange for a case study. "If you are happy with the results you were getting..." Within no time, I got quite a few case studies from happy clients. The rest, as they say, is history.
What you want to do is to go out there go to your local areas. But I know it's very difficult right now to go out, but at least some places or some countries are now opening, starting to open up and everybody now needs online marketing. They now know, you cannot do without digital marketing. Now is your time to really cash it in. If you don't do this now, you never will. Trust me. You got to go out there, knock on a hundred people, phone a hundred companies, and then come back to me and said, well, I did not get a single one because I can promise you one or two will definitely take you up on your offer.
If you are confident in your abilities, then give them the challenge. "Look, I'll give you the results. Don't pay me until I start to give you the results." Hi Abhishek. Good to see you here and hope you're enjoying this. "Well done to Mike as well for starting a YouTube video ad." Absolutely Mike. When you do post your first one, please do share it with the community over here and I will put the message out as well to give you a little push as well. That's really good. Abhishek, "Watching, and hope to get my knowledge to turn into expertise in Google Ads." Yeah, sure. You can watch and learn, but you've got to do this as well and put this into practice.
Okay. Rahil, you're talking about the product as a healthy snack bar. That's good. Okay, good on you. Yep, carry on with GDN, YouTube, and pretty much if they've got the budget, then run every type and kind of ads you possibly can. Hi Adam, and again Adam, thank you so much for the lovely review you put up on Google My Business. I truly do appreciate that. (Adam:) "Great Ad spreadsheet. I wanted to confirm. The only way to omit display ads within apps is with Google Ads editor?"
Yes, that's the only way to exclude apps. With the interface, you can't do that anymore. I've pretty much-covered everything so tomorrow we got something different. It's not about Google Ads. It's about how we started and my wife Farzana, she will be hosting it, but I will be here as well if you have any questions about Google Ads. Tomorrow you'll be going to get two for the price of one. She will talk about our journey since 2002, how we started, what happened, why we pivoted our business at least three or four times because of the way the situation was. You got to make those changes. If you keep on doing the same thing over and over again, you going to really get stuck the same way. Look at it right now. Those companies who did not visualize did not take on online marketing, where they are now, and look at Amazon and some other online retailers who are flourishing. Now is the time where all of us are needed and required by pretty much every business in the world and you can reach the world. That is the beauty of this. I have got more clients overseas than in the UK, so you can pretty much get anyone, anywhere.
All right. Waqar, "I posted a call-only ad 5 days ago but it's not running. Ads are showing as approved but ad group and the campaign are showing as eligible." Yeah, it's a very easy, easy fix. Call ads will be the most expensive cost per click so you need to keep increasing your bid until it starts to run and then you see how how it starts to perform, what conversions, cost per conversion, and conversion rates you are getting. That would be the first thing I would do unless you have got such keywords which are an exact match and low volume. What you want to do is to try broad modified on the call ads and leave it a little bit, more breathing, leeway, and space to get started. Keep a very close eye on the search query report. If you find any rubbish keywords, put them up as negatives. If you find some really golden ones, then you start targeting them.
Rahil, "I always focus on conversion ads with maximum conversions." Yeah, you can go to max conversion bidding but first, what I tend to do is to get the data and manually get 15, 20, 30 conversions, and then switch to the max conversions or target CPA. I quite often run both of them to see what's working and what's not. Abhishek, "Can you arrange a live session for ad budget optimization?" Well, these sessions are all live, as you can see. For ad budget optimization, yeah, we can do it. Budget optimization is fairly simple. People make it very complicated.
I run the same campaign in three different ways. One will be targeting the computer, mobile, (and) tablet. Allocate each budget to its own. If the computer is performing at a good CPA, mobile is very expensive. Three times or four times the computer won, let's say for argument's sake, pause the mobile, take that budget, put it in computer. That's what we mean by budget optimization. You want to just maximize your budget so that the most profitable campaign, which is giving you the best result is not limited by budget, because why would you be limited by a budget if you are getting the best CPA or the target CPA, and you just want to keep that running and running. If you are getting conversions lower than your target CPA, then you can bid a bit more aggressively and go a bit more aggressive on your bids. You got the budget so you're more likely to get more conversions. Rahil, send you an email over here. I'll just put it in the comment box.
Waqar, you said you've got all three variations, exact phrase, and BMM. It probably is the bid. Start with bidding and see what happens and come back in a few days or tomorrow or something. Bid a bit more, double, triple at first. Don't be scared otherwise it won't. If you're just increasing 10% or 15%, and it might not work because I don't know how much you bid and if it's not getting any impressions, that means the bid is really, really low, but you can also see the minimum bid for the first-page impression. That's what you want to do.
Ajaz, hello Ajaz. Where I am from? I was born in Karachi, but I've been in England since I was 16 years old so a long, long time ago. Okay. That's it for today, boys and girls, I'll be back tomorrow with my wife and we'll be talking about how we started and our journey from when we started in 2002 to 2020. Until then, thank you so much. If you haven't subscribed or liked it, please do so. We'll be back tomorrow with some more live streams and bring your questions along and I'll be happy to answer them for you. Till then, stay safe and God bless and goodbye.
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