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Google Ads Tutorial: How To Write Great Ads

Today I'm going to be talking about how to write a great Google Ads ad so when someone sees your ad, they get interested, it gets their attention and hopefully, you get the click. 

Okay, let's write some ads. If you want me to write an ad for you then put a website address or a landing page in the chatbox. Now I'm going to go to that website and then I'll write some ads. If not, then I'm going to pick up a random topic and write some ads.

I'll go to all the comments afterward. In fact, there are one or two very interesting ones. Okay, so first of all, what I do is I don't write ads directly in the Google interface because I just can't get my mind working in that interface. You got to write it very quickly and then save it. If you don't save it or forget to save it, or something happens on the internet, the internet gets disconnected. You lose the work. What I tend to do is to write the ads in a spreadsheet, and then I take it from here, copy-paste either in Google Ads, editor, or straight away in the interface, because over here I can see what variations I'm making and what's the message which I'm putting up.

So, I'm going to go to a dentist, emergency dentist, Milton Keynes, which is near us. Whoever comes up at the top, I'm going to pick up that website because they have worked hard to be the number one, organically ranked website. I'm not going to do a critique on this. All I'm going to do is take that information. This is my psyche and my workflow. When a customer gives me a landing page on a website, this is what I'm going to look for. The first thing I'm going to look at is what's the headline? 24-hour emergency dental practice. I'm going to put in 24-hour.

Now we can put in the full hour or save... that is 'emergency dental clinic.' Now to make a variation, I can also, if they were 24 hours, 7 days a week, which it could be... Now to make a variation on the headline, 24/7 emergency dental clinic. Okay. The next one is I tend to give an offer if they have one, but even if the client doesn't have one, I'll ask them, what's your offer and then a call to action. The offer is '£25 appointment today.' It doesn't give me a lot, but at least I have some information about what offers they have got. "Indeed, at weekends and evenings... from only £25. Book now." That is something which we can put up.

Another one which we can do now, I've got the 'book now' call to action in there already. In fact, what I might do is, as they say, that they 'answer phones 24/7.' I've got 'call now' or 'book now,' make a variation then I'm going to put in... just reading through it because this is the first time I read this or seen this website. I want to pick up something good. Yeah, 'almost 40 years,' that's a good one, and things like 'free parking,' that could be our strong headline. 'Established 40 plus years' and 'free parking.'

Now you'll notice that I'm making all these letters as capitals. What you want to do is capitalize each and every word because that is Google's best practice. Just to give a variation, I can turn this around. Okay. That's good. Now what we want to do is re-emphasize that emergency dentist appointment. Going into other pages now and see what they offer. They offer dentures, crowns, veneers, Invisalign... This is a brand. I need to be careful about using the brand in the ad copy. Deep whitening... Okay, so right over here, we offer dentures, implants, root canals.

They have another one for children as well and a couple of more... dental bridges and more. What I tend to do, I tend to keep the width of these columns for the same character count, because then I know I'm nearing my limit, like over here, as soon as I'm coming close to this column line, I know that it is almost the character count is almost up. I can also put something like free parking, is extremely important. Children friendly is also quite important. Let's see the team. I've written these 79 characters. I could add a bit more, but what I would like to do is we've got a dental surgeon, hygienist, all of these people, they've got a big team.

Instead of the book your emergency dentist appointment, I can rephrase that 'at short notice,' because they've got capacity. 89 is good. All right. Now what I tend to do is I can crisscross that so the D1 becomes D2, or you can write another one. Add to description 1, becomes ad 1 description 2 so you can crisscross them, or you can write another one. This is how my ad has been written. Then I will put in over here, absolutely path 1, and path 2 dentist, Milton Keynes. You don't need to have that URL setup.

It is only to show. So because we want to put Milton Keynes the name of the area and in my ad that's why I have used it. I also put in dental clinic or dentist I can use because, in headline one, I had written dental clinic so I'm using a dentist in headline 2 or in path 1. That's how I have written my ad and obviously, you put in the final URL which is the landing page or the website. Then carry on making as many variations as you want, if you want. To create a spreadsheet like this is fairly straightforward. Once you have everything in here, we tend to use Google Ads editor where we can copy everything in one go and paste it. It is lightning fast and it's very quick.

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