Skip to main content

Google Ads Tutorial: Types Of Google Ads

The first one which I would always start with is obviously the search campaign and then remarketing and the brand. If you’ve got a big brand, you've got a fair amount of searches, which is being searched for in Google Ads or on Google, then you must run the brand. This is where, myself including, and lots of other people who I know are in the agency space discussions, arguments, and debates - "Why should I pay for my brand? Why should I pay for that click when we are getting number  one ranked in organic rankings." My reply to that is if your competitors are bidding on your brand... Now anybody can bid on anybody's brand but if someone has got a trademark on it, you cannot use that trademark in your ad copy, but you can certainly bid on it.

Potentially your customer can take the top spot at the top on Google and you will be below. First, the four ads will come in. If other competitors are also bidding on your brand, Google maps, and then your organic ranking so you are way down the pecking order and especially on a mobile phone, the screen is so small, the 4 ads take up space, then the maps and then the organic rankings. What you want to do is to control that message, which you want to put out with your brand ad. You can have your brand, set up your ads properly with your structured snippets site links, callouts, call extensions and you're going to make a really nice and big ad, which will take up a fair bit of space on Google. This is well, I mean, by bidding on your own brand and getting the clicks in the brand clicks are so cheap that it's not even worth not running these ads. It is absolutely a must run an ad campaign for any business, if they have got brand terms that are popular and which are being searched for on Google. The cost per acquisition is very low. Conversion rates are very high because if I'm looking for Nike shoes, I know that brand I'm not just typing in running shoes or tennis shoes or something like that. This is what I mean by a brand campaign.

Now on the search ones...obviously we have the text ads for, in fact, I should rephrase that... Extended text ads for your product/service. Now I've seen on one or two accounts, which we have. You don't get that option for the extended text ads. Maybe Google wants us to push and promote responsive search ads, even more, because for AI and machine learning, the more data it has, the more or better results it can achieve for us. The other one we have is responsive search ads, again, for your product or service. Ideally, what you want to do is have a couple of these in an ad group and one of them in the ad group, but then it will give Google three ads to run. Okay, one more, which I forgot, if I have forgotten any others, then please put them in the comment box and add them to the list is RLSA which is kind of like remarketing.

It is the remarketing list for search ads. It's the return search. If somebody has searched for your product or service, and then they go back again to search again, then you can bid more aggressively. They've been to your website and not converted then they'll go back again, searching for that keyword. Then you can bid a lot more aggressively because you know that they are still interested in this and they search for them. GDN, we have image ads which can be just static image, which you can upload on Google Ads. Then you got your responsive display ads or the RDAs. You can upload your headlines, descriptions, images, and a video, and Google is going to mix and match and set up the ads. These responsive ads are running and performing a lot better than the static ones.

Although you don't have a lot of control over how your brand is going to look on it, if your images are branded the way you want them to look, it will then obviously show that image but over here, you've got total control over how the whole ad unit is going to look. Then you have remarketing over here, so you can run remarketing image ads to do your website visitors, converted or non-converted, it's up to you. Then we have in the video, in-stream and we have your discovery, and then your non-skippable 15 seconds ads.

These are quite good. From the branding perspective. You don't need to create a long ad. All you do is just create 15-second ads and you can see create a series of these ads. I'm going to show you some ads, which we created for ourselves and for our clients next week. You can get an idea as to how easy and quick it can be to create these ads. In-stream are the ones where you skip after five seconds. The discovery ads are ones that you can either have as text ads as well as on the YouTube search. When you go to YouTube and you search for something, you will see the text which comes up on the top or on the right-hand side.

If you enjoyed this article, you may also like:

You can also join us live on YouTube on weekdays at 4 pm UK time, where we share our expertise and answer any questions you may have. Set your reminder here.

Labels:

Comments

Post a Comment

Popular posts from this blog

SEO for Attorneys: How to Rank Locally and Get Enquiries Every Week

Are you a skilled attorney, yet your phone isn’t ringing with new clients? Many law firms struggle to connect with their ideal local audience despite offering top-notch legal services. In today’s digital landscape, simply having a website isn’t enough; you need a robust strategy to ensure potential clients find you when they need legal help the most. What if you could consistently attract  qualified leads  right in your geographical area, turning online searches into tangible weekly enquiries? This comprehensive guide will demystify the world of SEO for attorneys, providing you with actionable strategies to dominate local search results. We’ll explore how to optimize your online presence, build authority, and convert browsers into paying clients. Prepare to transform your firm’s digital footprint and secure a steady stream of new business with effective law firm SEO. Unlocking Local Dominance: Essential SEO for Law Firms Why Local SEO is Crucial for Lawyers in a Competitive Ma...
Post a Comment
Read more

The Customer Avatar Exercise That Makes Copywriting Almost Too Easy

What if there was a secret weapon that could make your marketing messages resonate so deeply, they almost felt telepathic? Imagine cutting through the noise and connecting directly with the hearts and minds of your perfect customers. This isn’t magic; it’s the power of understanding your  ideal customer  on a profound level. It’s a skill that can transform your copywriting from generic to genuinely irresistible, making sales almost automatic. Many small business owners and copywriters struggle, often hearing crickets despite hours of effort. Without understanding your audience, your words float aimlessly. The customer avatar exercise becomes your most potent marketing tool, simplifying persuasive writing. This guide demystifies the  customer avatar , showing you how to build a detailed ideal client profile. It’s a fundamental shift in your marketing strategy. You’ll gain a framework to write copy that feels like a conversation, leading to stronger connections and improved...
Post a Comment
Read more

Your Customers Aren’t Cold: Your Message Is: The Art of Authentic Connection

Imagine pouring your heart into a sales pitch, crafting the perfect email, or spending hours on a marketing campaign, only to be met with silence. Does it feel like your potential customers are simply “cold” or uninterested? What if their indifference isn’t a reflection of their buying intent, but rather a symptom of miscommunication? What if the problem isn’t them, but the way you’re speaking to them? This isn’t about blaming your efforts, but empowering them with a new perspective on customer engagement and effective communication. Understanding the Myth of the ‘Cold’ Customer The term “cold customer” is often a misnomer, a convenient label for when outreach isn’t yielding results. It implies a lack of interest, but often, this perceived coldness isn’t deep-seated rejection; it’s a superficial reaction to messaging that doesn’t resonate. For small business owners and non-technical readers, understanding this distinction transforms their entire approach to sales and marketing communic...
Post a Comment
Read more