SF Digital Studios

Today, I'm going to cover Google Analytics and how to set up audiences for your remarketing. It's quite important that you set these audiences up and everybody will have their own audiences. It doesn't mean that what I'm showing you right now will be applicable to you, but for the majority of the cases, it will be because I'm going to go through some basics, a basic one, and very simple and easy to set up. So, you don't get confused and you can get started. Analytics is your dashboard, the eyes and the ears of your Google Ads, and what we do is link analytics and Google Ads together because we need to bring in the data from Analytics, into Google Ads and audiences, events, goals. We can import them as well. We'll get a real bird's eye view... of your user activity on your website or app. So, today what we'll do is we'll start off with a simple, I'll start off with the audience, which I hate the most. Those are the bounces who bounce off ...

Okay. So, there are two ways you can do remarketing. One is obviously you can set up a Google Ads remarketing ad, and run ads to those people who have been through to your website. The problem with that is you are only going to target Google Ads, the visitors who have come through Google Ads, because you will also have other channels and traffic sources where visitors will come through to your website, direct, organic, brand search terms, social media, like Facebook, Instagram, LinkedIn, and all these places, email marketing traffic. So, if you don't set these up properly in Google Analytics, you won't be able to retarget to them and what you can also do is to take your remarketing to the next level is put every channel's tag on your website first. You want to put in obviously Google Ads, Facebook, on our site I've put every tag. LinkedIn, Pinterest. What else... YouTube is obviously covered by Google. There's one more, which is... Instagram, is through Facebook...

A remarketing audience refers to the list of mobile advertising IDs or cookies that you use because they might become users. Your user behavior or app will help you create a marketing audience that you will use as a basis for your remarketing campaign. You will use this in your Google Ads.  It is possible for you to use Google Analytics when remarketing your audience. You need to follow a format that we will demonstrate in the video here: Sign In To Google analytics The first step is to  sign in  to Google Analytics on your computer. Google Analytics helps you to track your advertising ROI. It is also essential in monitoring video, social, and networking sites, and apps. With this, you will have an easier time tracking your business performance and how many conversions you have.  How To Create Audiences Once you sign in, you need to go to the admin column and create an audience. When you go to the property column, you will find the click audience definitions opt...

I'm going to research the niche or the word photography, as you can see. I had done some before, but I'm going to redo this again. Okay. So, we've got seven hundred and twenty-four keywords here, which you can go through. But what we can also do is to make sure that we have got the ad groups in the right way and the first thing I look over here is on the refined keywords section over here, it gives me a really good idea as to how to structure my ad groups, because let's say you were selling photography books, or you had an art gallery about photography and you are selling portraits or paintings, et cetera. So, you need to organize these ad groups with these relevant campaigns, right. So, portraits will be a different campaign. It could be a different campaign, but certainly, a different ad group landscapes, black and white abstract photography, lots of different genres of photography and this are what I will find over here as to what people are searching for and wh...

Brilliant. So, today the topic I know on the image card says something about GDN, but it's not! It's about the custom intent audience - GoogleAds have made some new changes to the interface as to how you can create these custom affinity and custom in-market audiences, which is used to set up in a different way. So, let's jump into our GoogleAds account. So, what you want to do is to go here from tools into audience manager, then you go into custom audiences and then click on the plus button. So, this is where they've changed things around a bit, and they've taken out any mention of affinity, as well as the in-market audience, I'm going to make a name of it. It could be anything, let's say, I want this to be about football shoes or something like that. So, you can name whatever you want and then what you do is you've got two options at the top. You select one of them, selecting this. The only thing that is going to change is over here. Add does a...

So, to the main topic of video ads. So, since we are talking about video, I'm going to go through how to set up your first video campaign on YouTube, through Google Ads. Now, a lot of people get confused. Well, I want to run ads on YouTube. Why do I have to go through Google Ads? Well, Google owns YouTube, and part of the advertising platform is, that you got Google Ads where you set up the YouTube ads through that. So, the first thing you need to do is to set up your YouTube channel obviously, and the video has got to be on your YouTube channel and then you go in... They've changed this recently, where is it linked accounts, and you link your YouTube channel to Google Ads account. That's the first thing you need to do... Your search for your channel and once it comes up, all you do is just link it, takes literally five seconds it's fairly easy and straightforward... Plus, plus new campaign, new campaign. Now, you get the choice of sales and all these other opt...

In any business, you need to think of ways to be a success without too much struggle. It would help if you found a way to work smart rather than hard before making a profit in your business. Being Busy vs. Productive  Rather than just being busy, you must also be productive when running your business. When everything you do is directed towards your business’s success, you will do more within a short while. This means that you will do more within your working day.  Being Active vs. Proactive You often see people running up and down doing a lot of tasks, but they achieve very little at the end of the day. This is because instead of being proactive, they are active. You must be ready for anything that may happen and not wait for things to happen for you. There are several ways on how to improve business productivity that will help you grow your business.  Multitasking might be an easy out for many people, but it will slow you down in the end.  Avoid jumping from task to...