Today, I'm going to cover Google Analytics and how to set up audiences for your remarketing. It's quite important that you set these audiences up and everybody will have their own audiences. It doesn't mean that what I'm showing you right now will be applicable to you, but for the majority of the cases, it will be because I'm going to go through some basics, a basic one, and very simple and easy to set up. So, you don't get confused and you can get started.
Analytics is your dashboard, the eyes and the ears of your Google Ads, and what we do is link analytics and Google Ads together because we need to bring in the data from Analytics, into Google Ads and audiences, events, goals. We can import them as well. We'll get a real bird's eye view... of your user activity on your website or app. So, today what we'll do is we'll start off with a simple, I'll start off with the audience, which I hate the most. Those are the bounces who bounce off the website after five seconds or so, how dare they, and I also used to hate bounces when I used to play cricket. I used to hate them because when I used to play, we didn't have any helmets. So, if we didn't duck out of the way, we'll get it on the head!
So, let's start with the bounces. Okay. So, what you do is you go to you... Under property settings and the audiences, audience definitions, and then audience, and then we go over here. I mean, there are some already set up before, ignore these. You would probably have a blank one because there won't be anything in here. You go to a new audience or you can import from the gallery as well. There are lots of other people who have kindly shared their audiences. It's all pre-built all you do is import them. You don't need to do anything and you're good to go. There are loads in here, right.
I'm going to close this because I don't want to give you the fish. I'm going to teach you how to fish a new audience! Now, you will have to create a new or import segment and then you've got recommended audiences in here as well. New, all users, new users. These are the visitors and if you're not sure about what this is, you can hover the mouse or that little question mark bubble and it's going to give you the description, returning users, users who completed the goal conversions, and so on. We're going to go create new. Now, this is where you might find it more confusing, but what you want to do is to ignore everything, just follow what I'm showing you to get you started at least, then you can read or learn a bit more about some advanced strategies on how to set up an audience.
So, we're going to build up our first audience. We go to advance and we go under conditions and we change the sessions to users, fairly straightforward and then you go into ad content and I'm going to type in bounces. Per session or per user. Why is that not giving me the bounces... Sorry, not the bounces, I'm doing it completely the wrong way. Time on page or user per session, less than five seconds, you apply, then you can have a membership duration list. So, thirty days is fine and then you go to your... You can call it whatever you like really, or time on site, let's do it time on site for now. We'll do the time on the page in less than five seconds.
And then what you got is you got this all set up, then you must, I'm not going to go in there now because I've got other accounts as well with the Google ID. This is just my test account. So, you must go in there and add it to your Google Ads account. But if you don't, then it's not going to go into your Google Ads account. I'm going to cancel this, but I will show you another audience, I'll show you a few audiences so you can see how we do it. Same again. You go into that and then we change this to users and then, in fact, session duration is the one I was looking for. That's the one. You got all these different metrics per user, per session. You can decide per session, less than let's say ten seconds or five seconds or whatever you want and then you apply. You can then go into your duration list and then you can call them if you want to classify them as bounces, we can. Less than 10 seconds.
And then you go to the next step and you save them into your audience destination. The other thing which you can do is page views as well. You go into... So, what we are doing is we are creating all these audiences and I'm going to show you in another session, how we then put all of these audiences as in observation mode to our campaigns. So, then you can see what's happening and what's not happening. Create new conditions, page views. Now, if I want to see how many people visited more than two pages or less than two pages, then you can have a series of these audiences, two, four, six, or two, six, twelve, or however many, depending on your... How your website is. Ten, very few people have it, but two, four, six is quite a good number. You can create these audiences and you've got your membership number and then you've got your name, your audience as what the condition is. So, I will just put in as page views greater than two.
Hmm. You can also do a three-day list. So, if I want to see the duration as three days and then I can make another one as seven days where I will just change that to seven and do that, or I can make a membership list of thirty days. So, then what you can... Bid differently because someone who has been to your site and spent more. Stayed on the site a certain number of times and viewed more than two pages in the last three days is a lot more valuable than somebody who had taken the same action thirty days ago. So, this way you can have as many lists as you like it doesn't cost. There is a limit to it. I can't remember the exact number, but there are plenty, you won't run out of them and then this is how you create all your audience lists in Google Analytics. All you must do is to make sure that you import them. You just need to check that box to Google Ads.
Hi, Adam. "Is goal conversion data within analytics enough info to support display ad remarketing, or do you need to set up an audience based on those goals and then import them into Google Ads?" Well, what we are trying to do here, Adam, is not only remarketing to those visitors who have come through to our website only via Google Ads, but you will have also other channels where you are getting the ad, the traffic from. So, you'll have an email list, direct, organic, social, brand, or wherever you are getting this traffic from. So, you need to remarket to anybody who has been to your website, whether they came from Facebook, Instagram, Linked In, or wherever, put all the tags. I mean, on our side, we've got tags for Pinterest, LinkedIn, Twitter, all sorts.
Wherever I can find a pixel and we've got an account, put it on. Doesn't really matter. Even if we are not using them for running ads, but at least we are pixeling them in. But with Google Analytics, as soon as they come in, they are on your website, and then they are pixeled in. So, this is why we would use analytics to run it. Now, goal conversion is a different matter. What you can do is if you find an audience where the goal conversion rate is very high, that means they are very interacted and engaged. What I mean by that is if I come to your website, Adam and I scroll to the bottom of the page. If you have set that up, that's a goal, I click a video play button. That's a goal. I stay on the website for six minutes. That could be a goal or I visit multiple pages. Now, I showed you guys how to put those values for each goal. The more goals I am achieving the more valuable I am as an audience to you and then when you bring that in and you see in your Google Ads dashboard, that these conversions, which are not in the conversion column but in the all-conversions column, you can see that this campaign or this ad group, or this audience is giving me the most valuable value for goals. You bid up. Bid very aggressively. So, you know that you are going after the best possible traffic.
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