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How to Create Responsive Search Ads

So let's go to today's topic, the responsive search ads. I would just want to go through with you as to why we are doing this and what are the results we are achieving.

it's not only for one keyword. It is literally for hundreds of keywords. I think we've got over 200 keywords of which our videos are getting ranked on Google page one, but it needs consistency. You need to keep on doing this over and over and over again, it won't happen just by uploading one or two videos. Okay. now I'm going to take this website for dentists. Now, this is exactly what I'm trying to do. Now. You must see what I'm trying to do and understand why am I doing this? I can pick up any keywords, but I specifically picked up dentists because if I go, dentist, Google ads, I've only got one video so far. I need more. This is what we are doing. I believe someone sent me a question last week about what's the best niche for Google ads. It could be any niche. What I'm trying to do is to consolidate my presence in this niche, by having multiple videos. Then we have all these, started writing blog posts about Google ads for dentists and so on. I can see my competitors, what they are doing and how I can increase my rankings to rank above them. It's for a reason why I do all these things. It's not just, you know, wake up one day and think, okay, what shall I talk about today? It is all scheduled in and we work at least two to three weeks in advance. All of the sessions are planned and then we start promoting them.

This is the dentist's website. They are right across from us. I just searched for dentists near me, and obviously, they are the nearest dentist for me. I will look at the website, see who they are, what they do. Then we start writing ads. Oh, I go into my...in fact what I'll do is I'll split the screen up. It will be much easier for everyone to see how I write these ads. I know it's a bit smaller on your screen, but I won't be able to zoom in a bit more, but at least you'll get the gist.

All right. The first thing you want to do is to put in the URL and then part one, and part two, make sure that you have your keyword in there, which is the dentist clinic or dental clinic or whatever that I'm going to look at the webpage and Bupa, dental care, Leighton buzzard. This is our town. I need to be careful. If I am writing an ad with a trademark in it, but if this is for the main company, then I'm sure it will get approved. I'm going to go ahead with Bupa and it's okay. 33 characters, take one out.

Then I go through it, I think there was a services page and all the information over there. Go on there. This is ideal. Look, they're giving me all the information I need to write these ads, right. I also saw somewhere, which was quite important. This is very important over here. This is our national health service. Obviously, they're taking on private clients as well. NHS and private clients or patients welcome excessive capitalization. You need to be careful with Google might flag this up, but I could appeal and get it approved. If it is then I will just put in a call now for an appointment what else is there... free wifi parking is good. On-Site and on-street parking emergency appointments. Okay. that is very important...emergency dental... have I spelled this wrong...

All right. now as I start writing these headlines and descriptions, you will see that the ad strength is going to change from or to go average to good and excellent. you want it to be as good as possible. then you'll start to see all these little light green boxes turning into dark green. Then I'll put in free car parking and wifi. That's good. Then what I want to do is to put in some more keywords, treatments, and services. Now you see these two have started to fill up. That means I'm heading in the right direction. As I put in more headlines, you will also get ideas based on your website and existing as now, because this is a test account. I'm not getting much, but if it was for an account where you were running dental ads, Google already knows who you are, what you are trying to do.

We'll just put that one in over here, and it's amazing how good these recommendations are because they're pretty good. sometimes all I need to do is to just keep clicking them and populating the headlines. The other thing which I had noticed on here was that they also treat children and child-friendly dentists. you can put in children-friendly dentists, and those of you who have done or run Google ads for dentists, you know, that this is quite important for children or for nervous patients. It's very important that you do that. Then you can put in something like hygiene, or tooth whitening, something like that, and you can go under the treatments and prices. Then this is also good wheelchair friendly, accepting dentists referrals, and so on. Let's go to the treatments and see what they do.

Okay. I'll get a long list of... see now children, adults, sedation, dentures, hygienist, all of these... Root canal. These are all good keywords to write for your ads. What I'm going to do is I had made some notes over here to save some time. I'm just going to copy and paste them. It will save a bit of time and then I can go on and move on to the questions. We cater to nervous patients, fillings, crowns, and veneers, opening times are really important. They're open six days a week. Then on a Sunday, if they are closed, then you don't run the ads. You schedule them from Monday to Saturday and so on. Now, what you can also do is you can pin a headline so that this will always come up because this is what I want to do, I want to put the name or the brand name right at the top.

Now you can see that two of these have been ticked off. Although you will get these as coming up as include more popular keywords in your headlines. I mean, I have put in quite a fair few keywords in here, but as the ads start to run through, you will find that it has gone from average to good to excellent. Then I will put in the description. Now you see it's putting up the description, but it's not the full one, regardless. It's very little, I can use more character count. You want to use as many characters as you can to utilize and leverage these ads. Because if you don't, your ads are going to look smaller compared to your competitors who have used the full 90 characters and the 30 characters over here. 

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