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How To Find Long Tail Keywords for Google Ads

So, today I'm going to go through keyword research, how to get your keywords organized, sorted into really focused and tight ad groups so that your ads are very relevant to that ad group.

Before we start, all we do is go into our Google Ads interface and I'm going to go for a niche or dentist. So, dentists near me, dental practice, and so on and if you want me to do some keyword research for you and show you how I would organize a campaign or your niche, then just ping me an email or put it in the comment box and I'll schedule it in the forthcoming sessions. So, I've put in dentist over here, you'll see a long list of search terms or keywords which people are searching for. Right.

You will also see in here, refine keywords, which is in beta at the moment, which is quite handy actually, because it shows us a branded and non-branded keywords, and I quite like this little window over here because it gives me ideas for all my keywords. I'm sorry. I think I'm hiding... My head is coming in the way, but you will see the keywords on the right-hand side or when you go into your keywords planner tool, right and then I can start to see that, okay, these are the kinds of services, which the dentists offer. Emergency dentists, family dentists, implants, tooth extraction, cosmetic dentist, and so on. I try and avoid single-word keywords because they are not very focused and they can potentially blow away a lot of your budget. So, this gives a really good idea as to what people are searching for.

And there's some more over here. So, you've got the usual teeth whitening, teeth cleaning, dental bridge, cosmetic dentist, and so on, family dentist, an emergency dentist I would guess would be the most important one. Now, with campaigns like the dentist, emergency plumber, locksmith. These are all campaigns that work really well with call ads, you don't want to fill in a form on a website and wait for somebody to call you back. You're in pain. You want urgent attention. You want to pick up the phone, speak to somebody at the end of the phone and book an appointment, or pretty much go straight away. So, always set up call campaigns as well for these local-based services businesses and you will find that call ads work the best. The cost per click will be a lot higher, but they will convert a lot more as well.

Just don't think that the click cost is too much. I'm not going to go after them, do set up a call campaign and you will notice the difference. So, run two campaigns, one with the text ad, in which you will have extended text ads and responsive search ads, as well as your call ads. I found in some campaigns, the text ads are really expensive because people aren't converting and the call ads work wonderfully well. I would recommend you do that. The brand ones as well. So, other brands you can see NHS is our national health service in the UK. Smile Dental Care, I guess this is a big brand in the UK. Family dental health. I'm not sure whether this is a brand or not, but it says in other brands. Happy Dental, Perfect Dental, Smile Center, Dentist Direct. So, we can also get some ideas as to who our competitors are and whether you wish to go after them.

Now, I'm not sure why Reddit is a competitor to my dentist, but there you go. Sainsbury's is a supermarket in the UK. Like Walmart is in the US. So again, you need to just go through them and make sure that you are not going after irrelevant brands as well. So, this gives me a really good idea. All right. So, I'll download the keywords, click the download button, right. I'll put the link to this Google sheet in the description below. So, you can download if you haven't already done so, from my previous videos.

I then upload them over here. In fact, I will upload them all in this tab, which is all keywords, or create a new blank tab, put everything in here and all I need to do is to sort them out by average monthly search. So, I've got the highest ones at the top, and then as you go along, see how many of you got. Four hundred and seventy, but like some of the very low volume keywords I tend to ignore, I go up to right about thirty or forty average monthly searches per month. Then, I go to my other tab, which is the keywords. I'll copy them from here and then paste them in this column A and B. Now, let me try and make these windows like this so we can see them and you can also see what I'm looking at.

This should fit in, I've got a big monitor. Okay. All right. Okay. So, I want to go to that service tab and I'm going to look at an emergency dentist. That's the first thing I'm going to put in. Once I put in that word, in this pink row or box, this sheet is going to search all the cells, which have got these two words in it. In any order, emergency dentist, emergency dentists near me, NHS emergency dentist twenty-four-hour and so on. So, this set of keywords, highly targeted. So, when I write the ads for this ad group, I'm going to have an emergency dentist in headline one and in some way in the description and also in part one, and part two, so super relevant, highly relevant. As soon as somebody will see my ad, more likely they are going to click on it. Okay. A family dentist is a good one. Yeah. I like that. Now, I haven't even gone through all of these. Right. I've just downloaded them, uploaded them over here and I'm just looking at them... On the right-hand side, over here in the service, under the service section, I've got some for a family dentist, tooth extraction. Now, you don't need to have loads and loads of ad groups, maybe about seven to eight. Really good ones. A cosmetic dentist is a good one.

I'm just going to put them in teeth cleaning, teeth whitening. I spelled it correctly. Oral surgeon. Okay. So, dentist teeth cleaning, not a huge number of keywords, teeth whitening. We've got a handful of them and an oral surgeon. Okay. Let's have a look at some other ones, brand or non-brand. Happy Dentist. Perfect Smile and also, I'll go through here as well and see, so Smile Dental. This looks like a branded term. If I don't want to do... Or go after Smile Dental, I can then get a list of negative keywords as well from here. A dental bridge is a good one. So, I can now go look on my column A, dental bridge, dental crown, and if I find that there's an ad group, which hasn't got that many keywords, then I'm going to take it away. A dental surgeon is a good one. A private dentist is a very good one.

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