Apple’s New ATT Policies For Google Ads

Apple has announced that iOS apps submitted for review on or after 26 April 21 must comply with App Tracking Transparency (ATT) policies and ask for permission when they use certain information from other companies’ apps and websites for advertising purposes.

You can no longer send Google Click Identifier (GCLID) for iOS14 traffic coming from ads. Traffic from other Google sources will not be affected and will continue to include GCLIDs. Google Ads has also recently introduced a new URL parameter to help comply with Apple’s policies to help you measure the results from your ads on iOS.

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