"What is the best practice for making a keyword campaign with this new update?" Okay, so you are referring to, I guess, the new update or the latest update, or the bombshell, which Google has dropped on everyone, is that they are stopping the broad match modifier keyword. So, I'm pretty certain you are referring to that. "Is a single keyword campaign strategy still apply? What is your suggestion as best practice going forward?" Great question. I like that and I think it will be helpful to everyone on this call, as well as those who are watching this. Now, there are only three match types, broad match, exact, and phrase. Now, you take out the broad match because the majority of the time, people or advertisers like you and I will not be using them. So, we are left with phrases and exact. Now, let's look at it and see what's the best strategy, how we can use these two match types. The first way is you put the same keyword as a phrase and exact in the same ad group, which is fine. Or you can have them in separate ad groups, which is fine as well. Well, there's no other way you can use them.
And that's what I would say, is you can try one campaign with both the keywords in one ad group and another campaign with an individual ad group and see the performance. Can you get a better quality score or a better CPC or conversions and conversion rates and so on from one or the other, unless you don't test it, you won't know what's going to happen and there is no other way or strategy, which I can say, you need to apply because it's just a case of putting these keyword match types in the ad group and that's all there is to it. Quite often, I find advertisers and those who are new to Google Ads, try to overthink and they feel that this can't be it because there's, I'm not doing anything very technical or advanced or anything like that. What I would recommend you do is keep things very simple and try it and test them.
Okay, Javed. "Please, I need help, how to set up click guard on my Google ad?" So, click guard. Those of you who don't know are kind of like a click fraud app, which will help minimize the click fraud. Unfortunately, yes, there are again, idiots who will click deliberately on your ads and they want to create that click fraudulently. Obviously, it will cost you money and quite often there are your competitors who will be doing that. So, apps like click guard, ClickCease, PPC Protect. There are lots of these apps which will help you minimize the fraud, the click fraud. Google has also got a very sophisticated way of detecting, invalid clicks, which you don't get charged for, but there will always be a few clicks, which will slip through the net and you are adding another layer of protection on your Google Ads account.
Okay. Hello, Gethin. "If my client makes an account on Google Ads using their own email, that is what most clients do. So, that's fine and I need to link that to my analytics, which has my own personal email. Can I still link them together or is that impossible? And what can I do to get around that? I'm stuck at this." Okay. I'm just trying to understand why you would want to link your client's Google Ads account to your analytics. If you are my freelancer or an agency, I would not allow you to do that. First of all, why wouldn't you link the client's Google Analytics account to their Google Ads account? So, this doesn't make any sense to me. So, that's what I would do. You have the client Google Ads account, you have clients Google Analytics account, link them together, and then get access to both of these accounts. As simple as that, you don't need to over-complicate this or overthink this matter. You don't want to link it to your analytics account.
"Google says that my account is suspended because I have an outstanding balance, but it's not true." Okay. "I do not have any active campaign. I've never launched any campaign. So, what does that mean?" So, that means Google has made an error, and quite often these things will happen. So, what you need to do is when that happens, when your account is suspended on the top, right along the top, you will have a little button to contact them. Right now, due to COVID. All the phone support is switched off. The only way to communicate or reach them is through email. So, you click that little contact button, reach out to them, and say, okay, tell me what is my outstanding balance. As I've never launched a campaign and it should be on zero and if it is on zero and they look at it, they will unsuspend your account and you should be able to get started. What you don't want to do is to open up another Google Ads account and this is the mistake that most advertisers do.
One account gets suspended. They'll open another one, another one, another one and all of them will get suspended again. What most people think is they'll be clever and they'll open up a new account. Well, we're not more clever than Google. Unfortunately, Google knows everything about us, who we are, what we do. They have got so many ways to link us to any of the new accounts. Even though we use a different credit card or bank details or something like that, somehow, they know it's the same person opening up new accounts. Don't ask me how, but they do. They know more about us than we know about ourselves. So, don't try and do that, but actually, try and rectify the problem. If you have done something, which you shouldn't have done, rectify that either on your website or in the ads. In the ads, it will usually, the ads will get disapproved. It won't get suspended. Usually, the problem is on the website where you are trying to misrepresent something or do something against their policies. That's when Google will suspend you.
Okay. I'm going to go onto my questions and comments. Please start putting them in now and don't wait until the very last minute, because there is a delay in the transmission and I won't see your question. All right, I'll start from the beginning.
Can we use multiple landing pages with the same domain in one ad group?" No, you don't want to do that anywhere, you have just one because first of all if it's for the same... I think what you're trying to say is, you are trying to say, I want to split test. So, you need to use something like Unbounce, which I would highly recommend you do. So, what that will do is you have one URL, but then you will have two or three or four. It really doesn't matter pages, but you cannot have a different URL. You have the same one and then in Unbounce or any other apps, which you are using for split testing, you say, okay. If you've got four pages send twenty-five percent traffic to each, and then it's going to push out those pages equally if you've got two pages and you want traffic to be fifty-fifty. You can do that. Or sixty, forty, or seventy-thirty, or something like that. You can do this all in Unbounce, but always have the same URL in the ad group.
Srinivasa, "Please speak about different bid strategies." Well, there are loads of bid strategies. Unfortunately, you need to be a bit more specific as to what your problem is. The only thing I would say is if you're talking about target CPA or target ROAS, I would recommend that you don't start right off the bat with zero data in it. Get the conversions in on manual mode or manual CPC and once you’ve got the data in, then you can start to go on these smart campaigns or the smart bidding.
Abhinash. "I wanted to exhaust my budget only with the targeted audience." So, why do you want to just exhaust your budget? Why don't you focus on getting conversions with the budget you have? I think your focus is all wrong. You need to focus on... And you're asking the wrong questions. In fact, you know, if you want to give money to Google, they're going to take it, gladly all day long. So, there won't be any problems with exhausting your budget, but exhausting the budget shouldn't be your focus. You should be asking as to how I can increase my conversions or how can I improve my campaigns with the budget I have. So, that's what I would ask. If I was you.
(Abhinash) "How to stop click frauds on my display campaigns and is placement useful for display campaigns?" You will never stop click frauds, just like companies like Disney and all these big shops like Walmart. They spend millions and millions, perhaps billions on stopping people pirating their videos and the DVDs, stopping people from stealing from the shops, no matter what they put in, no matter how expensive or the state-of-the-art security system they place, there will always be people stealing things, even from the banks, people rob the banks, right.
So, it'll never be a hundred percent and the same applies with any kind of pay-per-click advertising as well. There will always be some percentage of fraud with the clicks on it. You need to keep a very close eye on it. If you find that there are lots of clicks and I'll give you a very good example, which comes to mind on one of my campaigns, I had sixty-five or sixty-seven opt-ins and only one booked appointment and that completely, you know, raised a red flag for me that there's something not quite right because this is, these are bots filling in the forms and then going onto my landing page and they are not filling in that appointment calendar. So, you need to have a look at what's happening on your website and on your thank you pages and then minimize that by stopping those websites or the placement URLs and put them in your exclusion list.
Westley. "Is Google Analytics data the same for organic as for Google Ads?" No, because organic traffic is completely different from Google Ads traffic, but it is measured. Analytics will track the organic, Google Ads or paid traffic, social traffic, email traffic, all of these channels, or direct traffic. All of these channels are different in Google Analytics. "Is the conversion data collected through organic traffic being used as Google Ads when comes to using TCP?" No, not at all. If somebody clicks on your Google Ads and then they convert that conversion is attributed to the Google Ads and not to organic.
"How to get more watch time in YouTube Ads, which I promote from our YouTube channel?" Good question. You need to make engaging content, as simple as that, there are no other hacks or tricks or anything like that, make it interesting, educational, funny, keeping the attention. So, just like some of you have been with me for over half an hour now. That means you like what I'm putting out and you're staying with me. If this was too boring or not good, you would switch off after a few minutes. So, that's my advice would be.
"When YouTube place my ads on YouTube homepage. So, I get more engagement. When Google Ads place ads on someone's channel, then I think I do not get engagement." No, you're not right, because if you are... Google Ads will only place the ads that you are targeting. So, they're not going to go out of the way to place your ads on somewhere you don't want and even if they do it, then you just keep excluding them. So, you need to make sure that your targeting is precise and you will get the right results. We get really good results with YouTube Ads. In fact, YouTube Ads is one of my favorite ways of running ads at the moment and as an agency, we are now just running video ads and not taking on any new clients, other than video ads. That's where we are heading because you see you need to specialize and right now, very few people are doing video ads. They don't know how to do it properly and that's why we want to go this route because in the next year or two, pretty much everything will be around video and you need to get started if you haven't, because I've been saying this for the last couple of years, at least that get started with video marketing, be it organic or with paid.
Hi, Gideon. "Do you have more videos of you setting ads using an editor with the dark background?" The dark background is my preference. You can have the light mode as well. We have some on our channel, but also, we have a full course on Google Ads Video Editor. I'm going to put the URL for you. It's a full course, and I don't think there's any other course out there about Google Ads Editor, and those of you who don't know what editor is, you'll be kicking yourself once you find out what it is because it saves so much time and the things that you can do with it is unbelievable. In fact, if you go onto this URL in the master class, I show you how we set up hundreds of keywords and ad groups, and ads in a matter of minutes.
If you enjoyed this article, you may also like:
- The Beginners Guide to Google Ads
- How to Set up Automated Rules in Google Ads
- Types of Video Ads Formats
- How To Create Ad Groups & Setup Keywords In Google Ads
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