Google Ads Customer Match List

Customer Match helps you build a stronger relationship with your customers by using the information that they provide to you. You can create audience lists and engage with customers across Search, Shopping, Video, and Discovery campaigns.

To make it even easier for you to use Customer Match, Google Ads have launched some new updates to help you reach more of your customers and improve performance.

To improve your match rate, Google Ads recommends adding as many pieces of customer information as possible. In fact, advertisers who uploaded two types of customer information saw an average list size increase of 28%, and with three types they saw an increase of 35%.

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