Skip to main content

Google Ads Search Network vs. Display Network

Google offers a large number of tools to help businesses with their marketing campaigns. As part of our goal to deliver quality content that teaches you how to make use of all of Google’s tools, we’re going to talk about Google Ads search partners and the Google Display Network.

You can check out the full video below to learn more about Google Ads search partners and the Google Display Network.

In this post, we’re going to give you a brief overview of what Google Ads search partners are and what the display network is. You’ll learn about the features that Google offers and how they can be implemented into your marketing efforts to transform your business.

What is Google Search Network?

The Google Search Network is a group of search-related websites and apps that are eligible for your ads to appear. Whenever you advertise on the Google Search Network, your ad can show next to search results if the user searches for terms that are related to your chosen keywords.

Sites within the Search Network that partner with Google to show ads are known as search partners. These partners help to extend the reach of Google Search Ads and listings, giving your ads a better chance to reach your intended audience.

Websites such as Google Maps, Google Images, YouTube, and other Google sites that display ads are also a part of the Search Network. Your ads and listings can appear on search partner websites on search results pages, site directories, or other pages that could be related to a user’s search.

In most cases, these search ads will appear on Google Search websites above or below the search results. Sometimes, they might also appear on the side of search results or on Google Play, the Shopping tab, Google Images, and other Google websites. On Google search partner websites, they can appear in various places depending on the website itself.

When creating a campaign for the Search Network, search partners are enabled by default. All Search Network partner websites comply with standard Google policies, meaning they won’t affect your reputation negatively. However, you can choose to include or remove search partners at any time. If you wish, you can also opt-out of all Search Partner websites. You can do this by signing in to your Google Ads account and changing the settings under the “Campaign Settings” menu.

What types of ads show on the Search Network?

There are many different kinds of ads that are supported by the Search Network.

  • Shopping ads will be labeled as “Sponsored” and appear with an “Ad” or “Ads” label on the search results page. It might also show an “Ads by Google” label on certain websites.
  • Text ads, dynamic search ads, and call-only ads are the most common types of ads on the Search Network. These ads will appear with an “Ad” or “Ads” label on the search results page and may show an “Ads by Google” label on certain partner websites.
  • Image and video ads can also be hosted on search partner websites.

How does the Google Display Network work?

The Google Display Network helps you find the right audience for your products and services. It has targeting options that allow you to show your message to potential leads at the right place and right time. Whether your intended use is on mobile or desktop, there are a variety of options to help you target them by using the Google Display Network.

  • Similar audiences and in-market audiences let you target people who are likely to be interested in your products. This allows you to find new customers or engage existing customers with ease.
  • Automated targeting allows you to increase your conversion numbers by finding high-performing audiences based on your existing audiences and landing pages. These are automatically optimized over time using Google’s services, meaning you don’t need to intervene as the system learns which audiences are best for your business. You can also use automated bidding to adjust your bid to keep track of the return on your investment.

In addition, Google Ads alerts you to measure how well you’re meeting your marketing goals. For example, you can see which sites give you the most value for their cost, you can see which ads deliver the most clicks, and also which web pages your ads are running on. This gives you a better view of how your marketing is going and allows you to make informed decisions in the future.

If you enjoyed this article, you may also like:

You can also join us live on YouTube on weekdays at 4 pm UK time, where we share our expertise and answer any questions you may have. Set your reminder here.

Original Source: https://www.sfdigital.co.uk/blog/google-ads-search-network-vs-display-network-everything-you-need-to-know/

Labels:

Comments

Post a Comment

Popular posts from this blog

The Fastest Way To Scale Your Google Ads Campaigns (Without Losing Money)

Google Ads can feel like a high-stakes casino. You’re trying to win big, but one wrong move and your budget vanishes faster than a free pizza at a tech conference. The dream is to scale your campaigns, reach more people, and see those conversions roll in. But the nightmare? Spending more and getting less. So, how do you put your  Google Ads campaigns  into hyper-growth mode without burning a hole in your wallet? It’s not about magic tricks or secret algorithms. It’s about smart, calculated steps that build on what’s already working. Stop Chasing Shiny Objects – Look at Your Data Before you even think about adding new keywords or expanding to  new audiences , take a deep breath and look at what you already have. Your existing campaigns are a goldmine of information, if only you bother to dig. Which keywords are bringing in conversions?  I’m not talking about clicks here. I’m talking about actual sales, leads, sign-ups – whatever your goal is. If a ke...
Post a Comment
Read more

What Is A Key Benefit Of Smart Display Campaigns?

You’ve probably heard about  Smart Display campaigns  if you’re running online ads. They are one of the easiest ways to get your ads in front of the right audience without spending hours tweaking settings. Simplicity At Its Best One of the biggest benefits of Smart Display campaigns is how simple they are to set up. Unlike traditional display campaigns, where you have to choose targeting, bids, and ad placements manually, Smart Display campaigns do all the hard work for you. Automation That Works For You Google’s machine learning takes over and ensures your ads are shown to the right people at the right time. It automatically adjusts bids, selects the best placements, and optimises your campaign for better performance. This means you can focus on your overall marketing strategy while the system fine-tunes your ads in the background. No Technical Expertise Needed Not everyone is an expert in digital advertising, and that’s okay! With Smart Display campaigns...
Post a Comment
Read more

Google Ads Hacks: What The Pros Don’t Want You To Know

Ever felt like Google Ads is a hack club with a bouncer named “Algorithm” and you’re stuck outside, peering through the velvet rope? You’re not alone. Many businesses, big and small, grapple with the complexities of Google Ads, often feeling like they’re pouring money into a black hole. The “pros” – those agencies and consultants who manage huge budgets – often talk a good game, but some of their “hacks” aren’t hacks at all, just common-sense practices they’ve refined. But what if I told you there are some things the pros might not explicitly tell you, not because they’re malicious, but because it challenges the mystique they’ve built around their expertise? These aren’t shady tricks, mind you, but rather fundamental insights that can shift your perspective and empower you to take back control of your ad spend. Let’s pull back the curtain a bit. Hack #1: Your “Quality Score” Isn’t Just About Your Keywords You’ve probably heard about  Quality Score . Google tell...
Post a Comment
Read more