Google Ads Smart Bidding Strategies

To make Smart Bidding strategies easier to use & work with. Google Ads has recently announced that instead of 4 strategies, they will be merged into 2 bidding strategies.

tCPA & tROAS will be bundled with Max Conversions and Max Conversion Value bid strategies, respectively. This means that the 2 new strategies will have optional tCPA & tROAS bids which will make controlling the bids a bit more accurate.

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