Boost YouTube Ads Performance With Experiments

Video experiments have been launched globally in Google Ads. These experiments are easy to set up and quick to deliver results that you can act on.

So whether you’re looking to understand the impact of different video ads on Brand Lift, conversions, or CPAs, you too can make more informed decisions that improve your results on YouTube.

Advertisers who successfully used creative experiments to optimize the upper funnel saw a 60% higher ad recall from the better-performing creative. And those who used experiments to optimize for lower-funnel performance saw a 30% lower median cost-per-acquisition from the better performing creative.

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