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Google Ads Ad Group Setup

Hello in this video I'm going to show you how to set up your Google Ads Ad groups for your campaign.

Hello, my name is Uzair, and thanks for joining in. In this video, I'm going to go through how to set up your ad groups for your campaigns in Google Ads. But before I do that just like to say that we go live on YouTube every weekday at four o'clock in the UK. If you are struggling with Google Ads or digital marketing and need some help or advice, then by all means, please join in. It's free to attend and ask me any questions you may have, and I'll try my best to answer them for you. For you to be notified whenever we go live just hit the subscribe button and the bell button, and you'll be the first one to know when we go the life and we also upload other videos regularly on YouTube as well, so you will get the notifications as well.

Okay, so following on from my video of how to create the Google Ads campaign, the link for that is in the description...We are now at the stage of setting up our Ad groups or Ad groups. As you can see on the screen, there are four steps. First, one is to create your campaign. Second, when they set up your Ad groups and you write your ads, and then it goes to review to Google, for the ads to be approved and once they are approved, the campaign goes. So over here in the Ad group section, when we are setting this up, the first option you have is 'Standard' or 'Dynamic.' Dynamic search ads are completely different. You don't want to do that. If you are just running a standard Google Ads search campaign. We'll keep to 'Standard' for the time being, I'm going to go through the dynamic search ads, how to set those up and why you should be using them because they are a great way to put your ads in front of your target audience.

Then we name your ad group. Now don't name the Ad group as Ad group 1, Ad group 2, Ad group 3, and so on because you won't know what that ad group is about. So let's say if this Ad group is about Google Ads, then I'm going to put this up as Google Ads. I will then put up my 'Default bid.' Now you can bid at Ad group level, as well as keyword level. So if you're running your Ads at bidding, at the keyword level, then you put the base at the keyword level. But for the time being, I'm going to just put in, a number. Really doesn't matter, and then all you do is you will find that Google has pre-populated some of the keywords. Now, if they are not relevant then all you do is remove them and what you want to do is then put in "google ads" as my keyword. 'Get keywords' is going to give me very few.

Now be extremely careful as to how many keywords you put in the Ad group because you want to keep them very similar and very relevant. I'm just going to see what it is. Google Ads- you see "google advertisement" is completely different from Google Ads or AdWords and so on. I don't like all of these, so I'm going to delete all of them and, put in "google ads," "google ads agency," "google ads expert," and so on, and keywords like these. Now, just under this box, you have got a couple of lines where Google is saying that there are different types of 'Match types.' Now I'm not going to go into great detail as to which ones you should be using, but what we do is we quickly go to the Google support center and I'll go through the radius match types. So in here, what they haven't given you is, is the broad modifier.

I'm not sure why they don't do, but they've got 'Broad match,' 'Phrase match' and 'Exact match and these are the ones you've got: broad modifier, phrase... So on here, you can click on that link and go through as to how and when your broad match keyword will trigger your ad and the exact match and so on. There's a very comprehensive page over here and that's got more information about broad match, phrase, exact, broad match modifier. Now, what I would do is I would never run with broad. I'm going to put in exactly as it says, shows over here, the square brackets are these exact match keywords. You put in a handful of keywords, you can also put in a phrase match as well in the same Ad group if you like. So all you do is the phrase match is a "google ads agency," ask "google ads expert," and then you can see which one is performing better or worse.

You can even put in all three as this is my broad match modifier. You put in a plus sign in front of each word, but they should not be a space between the plus sign and the next letter. Once I've done this, I can either create a new Ad group or continue on. Now I've created my Ad group. The next stage is to go on and write our ads. So hope you enjoyed this video. Please do click the subscribe and the bell button as you will be the first one to be notified when we upload other videos and when we do go live on YouTube. So thanks for being with me today. I truly appreciate your time with me and I look forward to seeing you in my next video. Bye for now.

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