Google Ads Call Only Ads Campaign Best Practices

Call Ads are designed to get people to call your business rather than click the ad and visit the website. These ads will only appear on devices that can make phone calls.

Here’s how the Call Ads work. Someone taps the ad. That person’s mobile phone dialer opens and the person can now tap the button to place the call. Depending on the setting, the phone will call either your number or GFN, which is the Google Forwarding Number. Call Ads are only available on the Google Search Network.

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