Google Ads Responsive Search Ads

The new default for Google Ads is now Responsive Search Ads. Using machine learning, Responsive Search Ads automatically identify the best combination of headlines & descriptions to deliver the right ad to the right person.

Advertisers have seen that Responsive Search Ads achieve up to 10% more clicks & conversions. You can still use Expanded Text Ads, however, going forward, I would recommend that you use Responsive Search Ads and see if you can increase the performance of your campaigns to get better results.

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