Google Ads Shopping Ads: Google AdWords Shopping Campaigns Best Practices

Use Google Shopping Ads to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified customers. To get started you create a feed-in Google Merchant Centre and create a campaign in Google Ads.

The big benefit of Shopping ads is that you don’t need to create ads or use keywords for your products. Just create a data feed in Google Merchant Centre and start running your entire inventory, no matter how big it is.

Unlike Search Ads, if the search term is relevant to multiple products, more than one of your Shopping ads can appear on Google. This means your reach with shoppers for a single search could double or more.

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