Google Ads Content Targeting & Audience Targeting

Content targeting for display & video ads, such as keyword, placement, and/or topic targeting, allows you to show ads on the Google Display Network that your potential customers are viewing.

For greater scalability, consider using audience targeting such as demographic targeting, remarketing, custom intent audiences, and affinity targeting, which targets the customer as opposed to the page content.

This type of targeting, when used with skill, can scale your campaigns to unimaginable levels and you will never run out of traffic.

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