Skip to main content

The 5 New Biggest Google Ads Updates of 2021

Google Ads has made some big updates & changes recently. Let’s take a look at some of the latest Google Ads updates of 2021 and what they mean to you and your business.

Google Ads like everything else changes regularly. They keep on adding new features and new things in there and quite often it is a bit of a struggle to keep on top of all the new changes which are happening in the world of Google Ads. So, here are some of the latest things which have been happening.

Performance Max Campaign – May 2021

The performance max campaign they announced in May 2021 of this year. This is a new type of ad where you’ll be able to run, search, display, video, campaigns just from one campaign. So, that’s quite interesting. It will be released very soon to everyone. 

Video Action Campaigns – June 2021

Upgrade video action campaigns to achieve greater results. This was announced in June of this year. 

Optimization Scores To Video Action Campaigns – June 2021

We now have optimization scores for video action campaigns.

Google Ads Video Ads Extensions – June 2021

Video ads extensions are now available globally and if you are running video ads and video campaigns I would highly recommend that you start to use extensions with them.

Google Ads Image Extensions – May 2021

And finally, this is one of my favorites which is the image extensions for search ads. So what you can do now is instead of just having text ads. You can also put in a product photo, your logo, possibly your headshot, and your search ads as part of your search ads using these image ads extensions.

Did You Enjoy This Blog?

So I hope you enjoyed this blog post and thanks for being with me over here. And I look forward to seeing you at the next one. If you haven’t subscribed to our YouTube channel then please do so, we upload videos regularly and you hit the bell button as well. And you will be the first one to be notified when we do upload a new one. 

If you enjoyed this blog, you may also like:

Original Source: https://www.sfdigital.co.uk/blog/google-ads-latest-updates/

Labels:

Comments

Post a Comment

Popular posts from this blog

The Fastest Way To Scale Your Google Ads Campaigns (Without Losing Money)

Google Ads can feel like a high-stakes casino. You’re trying to win big, but one wrong move and your budget vanishes faster than a free pizza at a tech conference. The dream is to scale your campaigns, reach more people, and see those conversions roll in. But the nightmare? Spending more and getting less. So, how do you put your  Google Ads campaigns  into hyper-growth mode without burning a hole in your wallet? It’s not about magic tricks or secret algorithms. It’s about smart, calculated steps that build on what’s already working. Stop Chasing Shiny Objects – Look at Your Data Before you even think about adding new keywords or expanding to  new audiences , take a deep breath and look at what you already have. Your existing campaigns are a goldmine of information, if only you bother to dig. Which keywords are bringing in conversions?  I’m not talking about clicks here. I’m talking about actual sales, leads, sign-ups – whatever your goal is. If a ke...
Post a Comment
Read more

What Is A Key Benefit Of Smart Display Campaigns?

You’ve probably heard about  Smart Display campaigns  if you’re running online ads. They are one of the easiest ways to get your ads in front of the right audience without spending hours tweaking settings. Simplicity At Its Best One of the biggest benefits of Smart Display campaigns is how simple they are to set up. Unlike traditional display campaigns, where you have to choose targeting, bids, and ad placements manually, Smart Display campaigns do all the hard work for you. Automation That Works For You Google’s machine learning takes over and ensures your ads are shown to the right people at the right time. It automatically adjusts bids, selects the best placements, and optimises your campaign for better performance. This means you can focus on your overall marketing strategy while the system fine-tunes your ads in the background. No Technical Expertise Needed Not everyone is an expert in digital advertising, and that’s okay! With Smart Display campaigns...
Post a Comment
Read more

Google Ads Hacks: What The Pros Don’t Want You To Know

Ever felt like Google Ads is a hack club with a bouncer named “Algorithm” and you’re stuck outside, peering through the velvet rope? You’re not alone. Many businesses, big and small, grapple with the complexities of Google Ads, often feeling like they’re pouring money into a black hole. The “pros” – those agencies and consultants who manage huge budgets – often talk a good game, but some of their “hacks” aren’t hacks at all, just common-sense practices they’ve refined. But what if I told you there are some things the pros might not explicitly tell you, not because they’re malicious, but because it challenges the mystique they’ve built around their expertise? These aren’t shady tricks, mind you, but rather fundamental insights that can shift your perspective and empower you to take back control of your ad spend. Let’s pull back the curtain a bit. Hack #1: Your “Quality Score” Isn’t Just About Your Keywords You’ve probably heard about  Quality Score . Google tell...
Post a Comment
Read more