Why Is Conversion Tracking Important?

You must use conversion tracking at all times. Please be aware that Smart bidding won’t work without the correct conversion tracking in place.

Use conversion tracking and offline conversion tracking to help optimize the quality of your conversions.

You can also use Google Analytics to track your conversions. Set up your Goals or Conversions in Google Analytics and import them into Google Ads.

When using Google Analytics & Google Ads conversion tracking, just make sure that you don’t double up the conversion tracking by using both of them as conversions, I would set one of them not to be included in the conversion columns.

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