To achieve the best results from Google Ads, you need to do a lot of testing. Learn from the test results and optimize your campaigns to increase conversions or ROI.
When running a test, it does not mean you are wasting your budget, in fact, you are buying this data from Google Ads to take your campaigns to the next level. Most advertisers feel that testing is a waste of time & money and they give up far too quickly.
Without testing, it is pretty impossible to run a profitable campaign and get great results for you or your clients.
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