Google’s Local Ads Tips For Back-To-School Shopping

Google has published a list of local ads solutions to help retailers with their back-to-school shopping ads both for in-store and online shoppers.

Get your local inventory online.

Google suggests using Pointy, a hardware device that attaches onto a point-of-sale barcode scanner to bring up its title, image, and description to add it to Surfaces Across Google.

Local Inventory Ads.

Brands and retailers can bring their brick-and-mortar shops online with these. Local inventory ads also allow shops to indicate whether products are available for immediate pick-up or pick-up later.

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