Skip to main content

What Are The Different Types Of Ad Extensions?

Ad extensions expand your ads and increase CTR, ad rank, quality score, and decrease spending while increasing conversions. Let’s learn a little more about each Google Ads ad extension type in this video.

The main Ad Extensions within Google Ads are:

Sitelink Extensions

Google Ads Sitelink Extensions

Adds additional links under the main copy of text within an ad. These links go straight to other pages on your website that you want customers to visit.

Callout Extensions

Google Ads Callout Extensions

Callout Extension is short bits of text describing the most interesting and valuable qualities of your business or whatever you are promoting.

Structured Snippet Extensions

Structured Snippet Extensions

Structured Snippet Extensions zoom in on specific bits of information that you think will be valuable to your customer and will attract their attention to the ad and your brand.

Image Extensions

Google Ads Image Extensions

Allows businesses to upload relevant visuals to complement and add to their already existing text ad.

Call Extensions

Google Ads Call Extensions

If your business has a phone number that you want your customers to use then the call extension is a must for your ads. On mobile, customers can just click the number and it will direct the call to your business.

Lead Form Extensions

Google Ads Lead Form Extensions

They are the newest form of Google Ad Extensions and allows customers to contact your business in few clicks, directly from the ad. They’re able to submit information from a form on your ad and you can contact them as soon as possible.

Location Extensions

Google Ads Location Extensions

This extension highlights a business address, phone number and Google Maps link so you can click on it and find the directions to the business in a flash.

Affiliate Location Extensions

Google Ads Affiliate Location Extensions

Use this extension to direct users to other locations that are authorized to sell your product. For example, a wholesaler or other store branch.

Price Extensions

Google Ads Price Extensions

The Price Extension sets a clear expectation by informing users about pricing upfront and showing them what the actual price of the product is, not what it might be.

App Extensions

Google Ads App Extensions

App Extensions are more visible and make it easy for customers to download the app directly from a text ad.

Promotion Extensions

Google Ads Promotion Extensions

This extension highlights if your company has any deals going and if your customers are eligible to receive said discount or promotion.

Did You Enjoy This Blog Post?

I hope you enjoyed this blog post and thank you so much for being with me over here. And I look forward to seeing you at the next one.

If you haven’t subscribed to our YouTube channel then please do so, we upload videos regularly and you hit the bell button as well. So, you will be the first one to be notified when we do upload a new one.

If you enjoyed this blog, you may also like:

Labels:

Comments

Post a Comment

Popular posts from this blog

The Fastest Way To Scale Your Google Ads Campaigns (Without Losing Money)

Google Ads can feel like a high-stakes casino. You’re trying to win big, but one wrong move and your budget vanishes faster than a free pizza at a tech conference. The dream is to scale your campaigns, reach more people, and see those conversions roll in. But the nightmare? Spending more and getting less. So, how do you put your  Google Ads campaigns  into hyper-growth mode without burning a hole in your wallet? It’s not about magic tricks or secret algorithms. It’s about smart, calculated steps that build on what’s already working. Stop Chasing Shiny Objects – Look at Your Data Before you even think about adding new keywords or expanding to  new audiences , take a deep breath and look at what you already have. Your existing campaigns are a goldmine of information, if only you bother to dig. Which keywords are bringing in conversions?  I’m not talking about clicks here. I’m talking about actual sales, leads, sign-ups – whatever your goal is. If a ke...
Post a Comment
Read more

What Is A Key Benefit Of Smart Display Campaigns?

You’ve probably heard about  Smart Display campaigns  if you’re running online ads. They are one of the easiest ways to get your ads in front of the right audience without spending hours tweaking settings. Simplicity At Its Best One of the biggest benefits of Smart Display campaigns is how simple they are to set up. Unlike traditional display campaigns, where you have to choose targeting, bids, and ad placements manually, Smart Display campaigns do all the hard work for you. Automation That Works For You Google’s machine learning takes over and ensures your ads are shown to the right people at the right time. It automatically adjusts bids, selects the best placements, and optimises your campaign for better performance. This means you can focus on your overall marketing strategy while the system fine-tunes your ads in the background. No Technical Expertise Needed Not everyone is an expert in digital advertising, and that’s okay! With Smart Display campaigns...
Post a Comment
Read more

Google Ads Hacks: What The Pros Don’t Want You To Know

Ever felt like Google Ads is a hack club with a bouncer named “Algorithm” and you’re stuck outside, peering through the velvet rope? You’re not alone. Many businesses, big and small, grapple with the complexities of Google Ads, often feeling like they’re pouring money into a black hole. The “pros” – those agencies and consultants who manage huge budgets – often talk a good game, but some of their “hacks” aren’t hacks at all, just common-sense practices they’ve refined. But what if I told you there are some things the pros might not explicitly tell you, not because they’re malicious, but because it challenges the mystique they’ve built around their expertise? These aren’t shady tricks, mind you, but rather fundamental insights that can shift your perspective and empower you to take back control of your ad spend. Let’s pull back the curtain a bit. Hack #1: Your “Quality Score” Isn’t Just About Your Keywords You’ve probably heard about  Quality Score . Google tell...
Post a Comment
Read more