Google Ads Bidding Strategies - What Is Bidding In Google Ads?

Google Ads holds an auction every time it has ad space available, either on a search term or on a website. Bidding within Google Ads is very complex to understand for beginners, so keep it simple when you are new. Google Ads presents various ways to bid on your ads, depending on what is most important to you and your business. You have total control over bids with manual CPC bidding or you can leave it to Google to bid for you with fully automated bidding.

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