Google Ads Landing Page Experience: What Is Landing Page In Google Ads?

The landing page is the web page where the visitor lands on once they click on your Google Ads. Landing page experience is one of the biggest factors when it comes to conversions and Google pays a lot of relevance to a great landing page experience when it comes to calculating the Quality Score. I would recommend that your landing page speed is lightning fast as Google loves this and will reward you with a lower cost per click and your conversion rates will increase.

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