Google Ads Quality Score Changes

With Google announcing that they are dropping support for the expanded text ads and boosting the responsive search ads instead, paid search experts are asking the question, ‘Will the Google Ads quality score change?’.

A representative from Google has clearly stated that the quality score will not be changing, however, they stated that ‘it is best to focus on Ad Strength as a tool to improve the effectiveness of your ads.

Google Ads ad strength provides businesses with quality feedback to help focus them on providing the right messages to their customers.

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