Google Ads Launches New Budget Reports

Google has recently announced its new budget reports for Google Ads. Google has stated these new budget reports will ‘help you visualize monthly campaign spend behavior.’ Now with this new update, you can visually see how daily budget changes affect performance and monthly spending limits.

Here are the highlights of the new budget report:

Your daily spend might be up to twice your average daily budget on the days when your ad is more likely to get conversions.
Your campaign's monthly spending limit won't be charged more than your average daily budget times the average number of days in a month.

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