Google Ads Moves From Last Click To Data-Driven Attribution (DDA) For Conversion Actions

Google announced on the 27th of September that Google Ads will be ultimately moving away from last-click. Alternatively, the data-driven attribution will be the default attribution model for all new Google Ads conversions actions. Also, Google is removing the data requirements and additionally supplying support for all conversion action types to be able to use DDA.

The two biggest changes within this update are:

DDA or Data-Driven Attribution will be the default attribution model
DDA conversion minimums will no longer be required

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