Google Ads Sitelink Extensions Best Practices

Sitelinks make your ads look bigger, increase your ad rank and click-through rate. So you want to be using sitelinks with your ads. So to create one you go to ads and extensions then extensions. Click the plus button. Select sitelink. Now you can set this up at account level, campaign ad group level. If you are a small to medium-size business and you don't have multiple locations or anything like that. I would recommend you just set it up at account levels. You don't need to keep you redoing these again over and over again. You want to put in at least 6 sitelinks because at any one time Google can show a maximum of up to 4 sitelinks. So if you got more than 4 then Google has got the option to showcase the best sitelink for that ad.

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