To start a new campaign go to your interface click on the new campaign then you get a choice of whether it is for generating sales, leads, website traffic, and so on. We'll go to select leads. Then you have all the options over here for your conversion goals. This is important because you want to track your conversions. So whether it's a phone call, lead submit, engagement or purchase. We've got all these conversions actions set up on the website and also in Google Ads will continue and then we'll go on to the next campaign tab which is going to be either search, performance max display, or shopping.
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