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The Search Queries reporting allows you to assess the original search queries which resulted when your Google Ads showed in front of an audience. When you see the actual queries about how users search for your products or services, you can refine your Google Ads keyword list as well as your negative keywords.  This way you will be able to reach more audiences who are interested in your products or services and reduce irrelevant clicks on your ads.  You need to look at the search query report on a regular basis to optimize your campaigns. If you enjoyed this article, you may also like: Why You Should Link Google Ads with Google Analytics Google Ads Extensions Explained How To Create Sales Funnel Google Ads Editor Workflow Hacks How To Write The Best Google Ads

A shared budget in Google Ads is a fixed daily average budget used by several campaigns in one account. Shared budgets simplify your spending among multiple campaigns by automatically reallocating unused money to budget-capped campaigns. It will help you to reduce campaigns that are budget-constrained and increase the performance of your campaign. Implementing shared budgets using portfolio bidding is a recommended practice. Portfolio bidding enables businesses to be more efficient with their overall budget & bid methods on campaigns with similar objectives. If you enjoyed this blog, you may also like: How To Improve Your Google Ads For Dentists The Complete Guide To Google Ads For Dentists Is Google Ads Worth It For Restaurants? How To Create Multiple Google Ads Accounts What Is The Difference Between SEO & Google Ads?

In a digital era, it is imperative to leverage Google Ads and other marketing platforms to get a competitive edge over others. So, if you are interested in finding new clients using Google Ads, then this blog is for you. Let’s learn the basics of setting up a Google Ads account. The first thing you will need to set up an account is an email address and your business’s website. If you don’t have a website, you don’t have to worry since Google allows you to advertise using Smart campaigns. It is the default Google Ads experience for beginners and new advertisers. Next, you need to select the modes. Google Ads offers you two modes when making your account: Smart Mode Expert Mode The Smart Mode is set up by the default setting. But if you are a professional marketer, you can go for the expert mode to unlock a wide range of advanced features. Last, you can complete the setup, and you will have a Google Ads account for your business in no time. How to Change Your Busines...

Are you confused to decide which keyword match type to use for Google Ads? Then, you are in luck today! When choosing a keyword match type for your ad campaign, it’s important to remember that users’ search queries are rather varied. When marketing with Google Ads, you have three distinct  keyword match types  to select from: Broad match keywords Phrase match keywords Exact match keywords In this short blog post, you will learn about the use of three keyword match types accessible in Google Ads, how these differ, and why they are so important for the success of your pay-per-click (PPC) ad campaigns. What are keyword match types? You may choose an exact match, broad match, or phrase match as the keyword match type while creating a compelling text ad copy in your PPC campaign. Every match type for the Google Ads account has benefits and drawbacks. Broad match type keywords Broad match is the most common match type which covers...

Google Ads call extensions are the simplest method to include phone numbers in your current ads. If you try to add a phone number somewhere else in your ad text, this could result in the ad being rejected. Thus, if you must add a phone number, you should use  call extensions . Luckily, you can also create call-only campaigns.

Are you struggling to manage multiple Google Ads accounts for your different clients? Do you know how to set up and track KPIs in Google Ads for reporting your clients? Then, you are not alone! If you are running multiple  Google Ads campaigns  for your multiple clients, you will need to report the performances of those campaigns to your clients. Here, many people make the mistake of managing different Google Ads accounts separately, which in turn creates challenges in reporting and managing such accounts for the clients. So, how to access multiple Google Ads accounts with a single log-in? The simplest way to manage multiple  Google Ads accounts  for your clients is through creating an  MCC account . In today’s blog, we will teach you about the basics of an MCC account and how to use it for the best results. So, let’s get started! What is an MCC Account? MCC is an abbreviation for “My Client Center,” a Google Ads account option for ...

Conversion rates are essential in helping you find out the visitors that have turned into your customers. Many businesses have a significant emphasis on conversion rate since even a slight drop means that there is something wrong. If you have a conversion ratio of 4% and it drops to 1%, you might be wondering what can be the reason behind this sudden decrease. Factors behind the Decrease of the Conversion Ratio If you see the sudden reduction in the conversion ratio of your campaigns, then your campaign will lose its essence and die. It will not deliver the same results and won’t carry on running the same way as it was doing before. In addition, it also varies from ad campaign to campaign. But, if you are running your campaigns on smart biddings, such as TCPA or TROAS, you need to ensure not to make frequent changes. Also, if you change anything, the entire ad campaign can go into learning mode. As a result, it will go backward instead of going forward. Making Changes...

A keyword can be defined as a sequence of characters in a text. It is the central concept in search engine optimization. More precisely, a keyword is a word or group of words typed into the search box of search engines like Google, Bing, etc., that the user enters before searching for anything. When you create a Google ad, you enter a keyword. This means that whenever a user types in that keyword in a search, an ad of your business will appear with your business’s name and other details in it. When a visitor clicks on that ad, he is redirected to your website, where he can buy your product or contact you. So, how to optimize keywords in Google Ads? The most straightforward answer to this question is following an effective keyword strategy. Because, without a proper keyword strategy, it will be challenging to achieve the desired results of any campaign. Things to Avoid while Optimizing Your Google Ads Let’s consider a scenario where you have 100,000 keywords – each one wit...

Google made a recent  announcement  that the image extensions for Google Ads will be available for desktop ads as well. Note, it launched for mobile search ads in May 2021. In addition, the  Google Ads image extensions  now have dynamic image extensions for all languages. You can choose to use the stock image for the image ad extensions as well. Search ad is shown with an image extension on a desktop device As per Google, the image extensions will be complementing your search ads by displaying appropriate images of your goods and services. The company said, “Previously, image extensions only showed on mobile devices.” With the new updates, you can automatically use it on your desktop devices if you already use the image extensions on your mobile. If you want to check your desktop device performance, you can segment it by “Device.” Google also announced that this innovation will also apply to dynamic image extensions. The best part is that the new dyn...

As per the  latest announcement  by Google, the  Customer Match  is widely available. In addition to that, it offers its users a robust tool through which they can identify all the problems with its tool. With a $50,000 lifetime spend and more, the company is giving access to all the policy-compliant advertisers. The revolutionary tool allows you to access particular segments of your customer base to give them a custom message at the appropriate time. It is possible by uploading first-party customer data, which Google matches against the users. With Customer Match, you can use first-party data to give Google a comprehensive idea about your existing customers beyond its understanding. Now, more advertisers can access Customer Match since May 2021. However, with time, other users can open up Customer Match, such as: Users who have a policy-compliant history of almost 90 days in Google Ads and a lifetime spend of more than $50,000 can use Customer Match wit...