Skip to main content

Explaining Keyword Match Types In Google Ads

Are you confused to decide which keyword match type to use for Google Ads?

Then, you are in luck today!

When choosing a keyword match type for your ad campaign, it’s important to remember that users’ search queries are rather varied. When marketing with Google Ads, you have three distinct keyword match types to select from:

  • Broad match keywords
  • Phrase match keywords
  • Exact match keywords

In this short blog post, you will learn about the use of three keyword match types accessible in Google Ads, how these differ, and why they are so important for the success of your pay-per-click (PPC) ad campaigns.

What are keyword match types?

You may choose an exact match, broad match, or phrase match as the keyword match type while creating a compelling text ad copy in your PPC campaign. Every match type for the Google Ads account has benefits and drawbacks.

Broad match type keywords

Broad match is the most common match type which covers the most individuals. When you use a broad match, the ad will be displayed whenever a person’s search query contains any word similar to your key phrase, regardless of sequence.

Let’s understand the concept by using an example. For instance, if you employ broad match on “luxury car” your ad may be seen if a person enters “luxury vehicles” “luxury apartments” or “fast cars”  

Google might even match the ad to searches utilizing synonyms – for instance, the ad may appear if anyone searches for “expensive vehicles” that do not have any of the phrases in your keyword.

Phrase match type keywords

The phrase match can bring you more traffic because it is now combined with BMM. Let us explain to you the reason with the help of an example. Let’s say you are targeting a keyword like “running shoe” as the phrase match. It does not matter whether you use shoe or shoes with a phrase – you will get the same results no matter your audience searches for shoe or shoes. Please make sure to write your keywords in quotation marks as the phrase match. Now, when someone searches for “cheap running shoes” your ad will be displayed to them because they have used your keyword in the same order. Similarly, if someone searches for the “best running shoes”, “running shoe cheap” it is still going to trigger your ad because of the order of keywords.  Here, if someone searches for the “tennis shoes”, your ad will not be displayed because this phrase does not contain both of your keywords.

Exact match type keywords

The most specific and restricted keyword match type is the exact match. In past years, people could only see the ad if they entered the exact keyword phrase by themselves.

For instance, if the key phrase was “black cocktail dress” then the ad will only appear if a person queried for “black cocktail dress” (these words in the precise sequence), not “expensive black cocktail dress”, “black dress” or “cocktail dress”.

Selecting the Ideal Match Types for Your Keywords

I’d suggest not using the broad match type at all. The main reason is that it’s too broad and will result in a lot of irrelevant traffic for your keywords or ads.

So, which keyword match type is the best?

I suggest using the exact and phrase match for your Google Ads. Both of these will give you the best results. As we have explained the concept and usage of both of these keyword match types above, you can use the one based on your requirements and end goals.

Did You Enjoy This Blog Post?

I hope you enjoyed this blog post and thank you so much for being with me over here. And I look forward to seeing you at the next one. If you haven’t subscribed to our YouTube channel then please do so, we upload videos regularly and you hit the bell button as well. So, you will be the first one to be notified when we do upload a new one.

If you enjoyed this blog, you may also like:

Original Source: https://www.sfdigital.co.uk/blog/explaining-keyword-match-types-in-google-ads/

Labels:

Comments

Post a Comment

Popular posts from this blog

The Fastest Way To Scale Your Google Ads Campaigns (Without Losing Money)

Google Ads can feel like a high-stakes casino. You’re trying to win big, but one wrong move and your budget vanishes faster than a free pizza at a tech conference. The dream is to scale your campaigns, reach more people, and see those conversions roll in. But the nightmare? Spending more and getting less. So, how do you put your  Google Ads campaigns  into hyper-growth mode without burning a hole in your wallet? It’s not about magic tricks or secret algorithms. It’s about smart, calculated steps that build on what’s already working. Stop Chasing Shiny Objects – Look at Your Data Before you even think about adding new keywords or expanding to  new audiences , take a deep breath and look at what you already have. Your existing campaigns are a goldmine of information, if only you bother to dig. Which keywords are bringing in conversions?  I’m not talking about clicks here. I’m talking about actual sales, leads, sign-ups – whatever your goal is. If a ke...
Post a Comment
Read more

What Is A Key Benefit Of Smart Display Campaigns?

You’ve probably heard about  Smart Display campaigns  if you’re running online ads. They are one of the easiest ways to get your ads in front of the right audience without spending hours tweaking settings. Simplicity At Its Best One of the biggest benefits of Smart Display campaigns is how simple they are to set up. Unlike traditional display campaigns, where you have to choose targeting, bids, and ad placements manually, Smart Display campaigns do all the hard work for you. Automation That Works For You Google’s machine learning takes over and ensures your ads are shown to the right people at the right time. It automatically adjusts bids, selects the best placements, and optimises your campaign for better performance. This means you can focus on your overall marketing strategy while the system fine-tunes your ads in the background. No Technical Expertise Needed Not everyone is an expert in digital advertising, and that’s okay! With Smart Display campaigns...
Post a Comment
Read more

Google Ads Hacks: What The Pros Don’t Want You To Know

Ever felt like Google Ads is a hack club with a bouncer named “Algorithm” and you’re stuck outside, peering through the velvet rope? You’re not alone. Many businesses, big and small, grapple with the complexities of Google Ads, often feeling like they’re pouring money into a black hole. The “pros” – those agencies and consultants who manage huge budgets – often talk a good game, but some of their “hacks” aren’t hacks at all, just common-sense practices they’ve refined. But what if I told you there are some things the pros might not explicitly tell you, not because they’re malicious, but because it challenges the mystique they’ve built around their expertise? These aren’t shady tricks, mind you, but rather fundamental insights that can shift your perspective and empower you to take back control of your ad spend. Let’s pull back the curtain a bit. Hack #1: Your “Quality Score” Isn’t Just About Your Keywords You’ve probably heard about  Quality Score . Google tell...
Post a Comment
Read more