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Google Ads Custom Columns: How To Create Custom Columns In Google Ads

How to create custom columns? Good question. The best way would be to go into the interface and show you how to do that so all you do is you go to campaigns and then you go to columns. You can either modify or create a new one. So I've got a custom column set. Which I can edit or I can modify. So I'll go over here and edit this one. And then you will see lots of these metrics and along the bottom, you are going to see a custom column. I'm going to zoom in a bit more so you guys can see this a bit better. Okay, I think that's better. Where were we? There you are.

Custom columns. Click on it and then click the plus button. And you go to this pop-up window that says here create a custom column. Let's say I want to create a custom column for cost per conversion. I can call it CPA you can put in the description cost per acquisition and then you have the number from the data format whether it's a number percent a currency so for this it is currency and then I'm going into the columns. So the formula for cost per conversion or cost per acquisition is cost divided by conversions so cost is underperformance. Now that's the only thing you will need to go through if you are not very familiar as to which metrics are hidden under which section then you'll have to go through each.

Cost is over here. Cost and then you click on the divide that by and large it a bit more. Okay cost divided by then I'll go back again to conversions now you have got a cost per conversion anyway so you may think why am I showing this to you but you can create any kind of custom column from here. So now when you go back to your column set. Okay. Just give me one moment. Just need to go blog block into that account. I think it's this one. Let's try again.

Okay, so we were under modify columns and so in some accounts you will find that the custom column is somewhere else like over here I was looking at the bottom it's not where you got the custom columns but you got this blue button over there as well which is the custom columns it's the same thing so you can say CPA let's do ROAS, the conversion value My journey is, where has it gone? Conversion value divided by cost. Underperformance. And that is the ROAS you can then put in a percentage. Save it. And you can apply that.

And then you will see you can't see it at the moment. And there you go. That's my ROAS. So you can go and create as many custom columns as you may like. And using all this. You got this function one as well as to create a custom column using these functions as well. But we don't use that a huge amount but usually, we use these ones to create our custom columns for CPA or cost per booked calls and so on.

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