Skip to main content

Google Ads Custom Columns: How To Create Custom Columns In Google Ads

How to create custom columns? Good question. The best way would be to go into the interface and show you how to do that so all you do is you go to campaigns and then you go to columns. You can either modify or create a new one. So I've got a custom column set. Which I can edit or I can modify. So I'll go over here and edit this one. And then you will see lots of these metrics and along the bottom, you are going to see a custom column. I'm going to zoom in a bit more so you guys can see this a bit better. Okay, I think that's better. Where were we? There you are.

Custom columns. Click on it and then click the plus button. And you go to this pop-up window that says here create a custom column. Let's say I want to create a custom column for cost per conversion. I can call it CPA you can put in the description cost per acquisition and then you have the number from the data format whether it's a number percent a currency so for this it is currency and then I'm going into the columns. So the formula for cost per conversion or cost per acquisition is cost divided by conversions so cost is underperformance. Now that's the only thing you will need to go through if you are not very familiar as to which metrics are hidden under which section then you'll have to go through each.

Cost is over here. Cost and then you click on the divide that by and large it a bit more. Okay cost divided by then I'll go back again to conversions now you have got a cost per conversion anyway so you may think why am I showing this to you but you can create any kind of custom column from here. So now when you go back to your column set. Okay. Just give me one moment. Just need to go blog block into that account. I think it's this one. Let's try again.

Okay, so we were under modify columns and so in some accounts you will find that the custom column is somewhere else like over here I was looking at the bottom it's not where you got the custom columns but you got this blue button over there as well which is the custom columns it's the same thing so you can say CPA let's do ROAS, the conversion value My journey is, where has it gone? Conversion value divided by cost. Underperformance. And that is the ROAS you can then put in a percentage. Save it. And you can apply that.

And then you will see you can't see it at the moment. And there you go. That's my ROAS. So you can go and create as many custom columns as you may like. And using all this. You got this function one as well as to create a custom column using these functions as well. But we don't use that a huge amount but usually, we use these ones to create our custom columns for CPA or cost per booked calls and so on.

If you enjoyed this blog, you may also like:

Labels:

Comments

Post a Comment

Popular posts from this blog

The Fastest Way To Scale Your Google Ads Campaigns (Without Losing Money)

Google Ads can feel like a high-stakes casino. You’re trying to win big, but one wrong move and your budget vanishes faster than a free pizza at a tech conference. The dream is to scale your campaigns, reach more people, and see those conversions roll in. But the nightmare? Spending more and getting less. So, how do you put your  Google Ads campaigns  into hyper-growth mode without burning a hole in your wallet? It’s not about magic tricks or secret algorithms. It’s about smart, calculated steps that build on what’s already working. Stop Chasing Shiny Objects – Look at Your Data Before you even think about adding new keywords or expanding to  new audiences , take a deep breath and look at what you already have. Your existing campaigns are a goldmine of information, if only you bother to dig. Which keywords are bringing in conversions?  I’m not talking about clicks here. I’m talking about actual sales, leads, sign-ups – whatever your goal is. If a ke...
Post a Comment
Read more

What Is A Key Benefit Of Smart Display Campaigns?

You’ve probably heard about  Smart Display campaigns  if you’re running online ads. They are one of the easiest ways to get your ads in front of the right audience without spending hours tweaking settings. Simplicity At Its Best One of the biggest benefits of Smart Display campaigns is how simple they are to set up. Unlike traditional display campaigns, where you have to choose targeting, bids, and ad placements manually, Smart Display campaigns do all the hard work for you. Automation That Works For You Google’s machine learning takes over and ensures your ads are shown to the right people at the right time. It automatically adjusts bids, selects the best placements, and optimises your campaign for better performance. This means you can focus on your overall marketing strategy while the system fine-tunes your ads in the background. No Technical Expertise Needed Not everyone is an expert in digital advertising, and that’s okay! With Smart Display campaigns...
Post a Comment
Read more

Google Ads Hacks: What The Pros Don’t Want You To Know

Ever felt like Google Ads is a hack club with a bouncer named “Algorithm” and you’re stuck outside, peering through the velvet rope? You’re not alone. Many businesses, big and small, grapple with the complexities of Google Ads, often feeling like they’re pouring money into a black hole. The “pros” – those agencies and consultants who manage huge budgets – often talk a good game, but some of their “hacks” aren’t hacks at all, just common-sense practices they’ve refined. But what if I told you there are some things the pros might not explicitly tell you, not because they’re malicious, but because it challenges the mystique they’ve built around their expertise? These aren’t shady tricks, mind you, but rather fundamental insights that can shift your perspective and empower you to take back control of your ad spend. Let’s pull back the curtain a bit. Hack #1: Your “Quality Score” Isn’t Just About Your Keywords You’ve probably heard about  Quality Score . Google tell...
Post a Comment
Read more