Google Ads Performance Max Campaigns: How It Works With Search Campaigns

So how does Performance Max work in conjunction with search campaigns? We'll tell you how it works, how to set it up, and how you can increase your CTRs with this new feature.

How does Performance Max work with search campaigns or keywords in your account? So, as I said earlier it literally complements existing search campaigns and respects your keyword targeting. So it’s not competing with it, it's complementing it. And I would also I should add one more thing to set up a DSA campaign as well. The dynamic search ads will also help and complement the Performance Max. So here are a couple of things you need to take into account.

So if the user square is identical to an eligible search keyword of any match type in your account. The search campaign will be prioritized over Performance Max. But I'm not seeing that. We keep finding that the PMax is being prioritized over the search campaigns but this is what we will say so we've got to take it from them. If the query is not identical to an eligible search keyword the campaign or ad with the highest ad rank which considers creative relevance and performance will be selected.

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