Google Ads Performance Max Campaigns: Tips To Make The Most Of Google Smart Shopping Campaigns

Google Smart Shopping is a Google Ads offering that allows you to review, report and track all your shopping campaigns in one place. Learn more about Google Smart Shopping.

I have a question regarding separating product types by listing group and creating separate asset groups. This makes sense in that we can also tailor the creatives to the product type. However, what happens when a person clicks on an ad for a product in asset listing group one but on the website visits a product from asset listing group two can remarketing happen smoothly?

Yes, of course, it will. So when they click on your asset group one they will go to that landing page and then they're browsing around and they click on some other pages on your website Google is collecting all this information and then it is going to take into account the remarketing and also end of this I think later on in the year or before the end of this year Google is going to stop running smart shopping. smart shopping is going to come into Performance Max so then the dynamic remarketing will also run through there so you don't need to worry about it going to run pretty smoothly. It shouldn't be a problem.

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