Do you want to do an A/B split test, but you aren't sure how? We'll tell you how to create a split test landing page. Plus, we'll tell you about the best software to create split testing landing pages.
What's the best way to A/B split test? I'll just put it on the landing page as well. I know what you mean. Landing page or pages. What software would you recommend? A/B split test is where you have two versions of the same page. And you just have a very minor change on one of them. So that it is a bit different. So the A/B split testing you can do with a photo on one page, and a video on the other. Headline one on one page, another headline on the other. You could have the call to action button which could be blue, one could be orange, and so on. So, there are lots of ways you can split tests.
I did cover this a couple of weeks ago but you're asking about the software. There are lots of this software available our favorite one which we use is unbounce.com. We've been using this for a long long time. The most important thing for this software is the page speed, the page load speed. You got to make sure that it is Lightning Fast. So this is the paid one. The free one is Google Optimize. Like most Google products this is also free of charge but you just need to do a little bit of manual setup whereas here it is pretty much kind of like plug and plays with all these paid software.
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