What Is The Alpha/Beta Campaign Structure?

Are you confused about the "Alpha/Beta" campaign structure? Do you know what it is and how it affects your Ads account? Watch the video to learn!

Does the change to match types affect the “alpha/beta” funnel? Meaning if the exact keyword is excluded in the phrase campaign does that guarantee the exact match and its close match terms will get triggered in the exact match alpha campaign? Thank you. Yeah sure, AkkiMad we stop running the alpha-beta type of campaign about three years ago.

They don't work anymore. You don't need to go to that extent because once exact match weren't exact match then everything was thrown out of the window as far as alpha-beta was concerned as also SKAGs and some other campaign types.

Right now the way I would recommend you do is the algorithm needs data put in the phrase and the exact match in the same ad group or if you want to keep it in separate ad groups that's fine but we used to do that but now we are testing putting them all in one ad group and let the algorithm go wild and free to say. We want to you know give it the full force of machine learning and the power of Google to get us the results we are looking for. So I wouldn't bother about alpha-beta anymore.

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