What Is The Minimum Daily Budget To Run An Effective Google Ads Performance Max Campaign?

What is the minimum daily budget to run an effective Performance Max campaign for lead generation? In this video, I give you my advice on calculating the minimum budget for Performance Max campaigns.

What do you think is a good enough minimum daily budget to run an effective Performance Max for lead generation? Great question. Now, Performance Max needs a fair amount of budget because it has got to do so much is doing search ads, display, video, Gmail, and all that. Sometimes you might struggle with $10, $20 a day we have found that when we are running into hundreds of dollars a day budget it starts to really gather speed and start to perform very quickly. But it may not be viable for you to spend so much money. I would recommend that if you can budget about a bare minimum of $30 or equivalent in your currency I don't know where you are.

Let it run for a few days. You need to let it run for at least six weeks. Don't try to make too many changes too quickly and I'm going to make a video on how to optimize PMax as well. Let it run for six weeks and see what happens. What you will find is you're not only getting conversions but you are increasing your remarketing list. You are pixeling more people in because the click cost from the display, video, and all these other channels compared to search is a lot less as well. So you get more bang for your buck. So not only you are focusing on the conversion goals, but you are also getting your remarketing list bigger. You're also getting video viewers.

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