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Are Google Ads Getting You Clicks, But No Conversions?

Are you still struggling with Google Ads? Are you getting clicks, but no conversions? Here is how to generate leads that are meaningful and convert. Watch now!

I'm new to Google Ads. I'm getting a good impression and clicks, but still, there is no conversion. Can someone help me to get a conversion? So this is a very broad comment or question you ask without knowing how you've set this up. Nobody can help you, not even me, because I don't know what the keywords are, what the ads are with the product, pricing, offer, the landing page, and so on. There are so many different variables, so you just can't expect conversions right off the bat. Yes, they do happen if you set them up properly and you have built the foundations and lined up all the pillars in your campaigns properly. But if you just set up a campaign and you expect people to convert, that won't happen. So what you want to do is to first look at the Google side of things and then at your website.

What I mean by Google is, in your Google Ads account you go into your search term, and see if your ads have been triggered by the relevant search terms. If they are not, then you don't use a broad match go-to phrase or exactly tighten everything up and then start to run. You are saying you're getting a good impression and clicks. I'm not sure whether you are getting a good CTR because impressions and clicks don't mean anything. CTR is pretty much very low, less than 0.01 if it's on a search network compared to a display or video. Again, the CTR will vary. If it's for a brand campaign, the CTR should be a lot higher because people are searching for a brand. So if you're running this as a brand campaign.

There is something seriously wrong with this because you should not get such a low CTR. So I will first look at how to improve my click-through rate because if my ads are not enticing enough, people are not clicking on them, or my ads are being shown to the wrong audience. And that's what you need to look at. So first look over here. Get your goals. So we always set up a goal for each one of these metrics. What should be the minimum CTR, what should be the conversions we need every day the conversion rate and the cost per conversion, or the ROAS. Once you know all of these, then you start to optimize it on a day-to-day basis. And in one of the next videos I'm going to show our daily tracker, every day we track and see how the campaigns are performing or not performing.

So I can't say much. Get the Google Ads going first. Get your metrics to align with your goals. And then if they don't convert, then you know, I've got the right keywords, I've got the right search terms. My match types are pretty good. My ads are good with my relevant message on the ads. Then you look on your website or your landing page, okay, now they click through, but they don't convert. Why is that the reason? And why are they jumping off? Then you look into your engagement level, how much time you're spending on the website, whether are they clicking on any videos, scrolling to the bottom of the page, and so on, consuming your content, and then you can start to improve your conversion. So there's a lot of work to be done on this campaign and on this account, unfortunately.

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