Dynamic Search Ads: How Long Does It Take Before DSAs Start Running After The Ads Are Approved?

How long does it take to get your DSA ads running? Watch the video and find out...

So DSAs are dynamic search ads. I have just set up some dynamic search ads yesterday, but the status is learning. How long do you usually take to get going, please? It takes a few days. Google is not like Facebook where it will instantly start and start running your ads. The way I describe Google versus Facebook, Facebook is like a cheetah. It starts off from 0 to 60 in like 5 seconds or something like that. But after 100, or 200 meters, it starts to slow down because it cannot sustain that speed. Whereas Google is kind of like an elephant. You start slow, but when it gathers space, it destroys everything in its way.

And what I mean by that is the scalability. It just doesn't stop. It keeps growing and growing and growing and you get 500 a day, 1000 a day, 2000 a day, and 5000 a day to campaigns. Google will happily take your money all day long, whereas scaling with Facebook is going to be an issue. So, coming back to your question, be patient. Usually, the learning phase goes on for about five days. It's also dependent on the budget. If you got a $ 10-a-day budget, it's going to take longer compared to a $ 50-a-day budget because you’re going to start to see more data in the account and the algorithm is going to learn a lot faster. So that's what I would say. Let it run, don't touch it. And the more you touch it, the more it’s going to go back into learning. Because it has to start again.

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